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07/03/2009 - 4:29pm EST
AC/DC tour kicks off tonight with paperless ticket system
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Tue, Oct 28th 2008 11:59 am EST
By Allison Reitz
In less than eight hours, doors will open for the first concert of a tour that has been about seven years in the making. Tonight, October 28, rock icons AC/DC will kick off their much-anticipated Black Ice World Tour at the Wachovia Arena in Wilkes Barre, PA.
While fans of the Aussie rock crew look forward to a night of music that spans the years, the ticket industry looks towards the trailblazing band's use of paperless ticketing for seats purchased through the fan club. Ticketmaster announced the new process earlier in the year as Tom Waits's U.S. tour became the first to reserve seats solely through the paperless process. The system requires the original purchaser to present a credit card and ID at the door of the venue, rather than gaining entry with a "hard ticket."
The process was successfully implemented in the UK for Metallica's European kick-off at the O2 Arena in London. However, the fact that ownership of tickets cannot be transferred has proved to be a problem for some fans who find themselves suddenly unable to attend an event.
As fans line up for the event tonight, TicketNews will be live on the scene to talk with concert goers and venue employees alike about the use of paperless ticketing for AC/DC's tour. Check in with us tomorrow for a report on the process, as the band continues on the North American tour circuit with an October 30 concert at Allstate Arena in Chicago, IL.
The band announced their plans to return to the stage with a full-scale world tour in early September, slowly revealing plans for a North American trek booked into 2009 before heading overseas to Europe. Opening support for the tour comes from up-and-coming rock band The Answer, which hails from Northern Ireland.
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Comments represent the opinions of users and do not necessarily reflect the views of TicketNews.Went to the Wilkes-barre concert last night. E-tickets worked really well, just as quick as normal tickets, there was a brief pat-down as you might expect, the door staff swipe the credit card you purchased the ticket with (No ID check though, which was mentioned on the email you get?), and you were in. The paper slip the staff gave you had your seat details on it, which you obviously kept if you want to make it to your seat. There were no problems that I saw, AND no scalpers trying to sell/buy tickets. The UK gigs are NOT e-tickets and the usual problems are happening, $750 for a pair of $90 tickets on ebay. I hope e-tickets are here to stay because real fans will be able to see gigs without being ripped off by Scalpers. WELL DONE TICKETMASTER : )
Dean,
Were you able to leave and come back in with the piece of paper you were given? I am going with 3 people, but only 2 want to see the opening band and the other two want to wait and go in later.....can I scan my credit card, then take my piece of paper and enter later while the other two people go find their seats?
so how are we gonna get to our seat with no ticket?
are we going to get a ticket at the door?
why cant we have the ticket stup to keep as a souvenier?
Went to the show last night. Very smooth. The staff at the gate swipe your card on a small unit on their hip and it prints out a stub with your seat information. You show that to the seating staff like any other show. Very quick, lines went as fast as any of the gates taking paper tickets.