JamBase.com: connecting live music fans to tickets

The online live music database JamBase, a Web site dedicated to connecting music fans with accurate and up-to-date concert information, will now be helping fans find tickets to see their favorite bands.

An extremely popular stop for live music fans, JamBase has been evolving since its inception ten years ago, continually adding new content to its Web site. Assisting music junkies find tickets to events will be the latest addition to a site that already includes news, artist interviews as well as album and live show reviews.

"The goal is to empower the live music industry," JamBase CEO Dave Rosenheim told TicketNews. "We made it our objective to be the largest concert source in the U.S."

Rosenheim said that the company will be integrating the option for fans to buy tickets into the site's "Show Finder" tool. The tool is a search engine of tour dates that includes more than 40,000 artists in over 50,000 venues from around the world. Fans that search for their favorite artist will then have the option of finding tickets through multiple avenues.

"Our focus is to deliver the music fan with choice," he said adding that they will direct users to both primary and secondary tickets sources. "Consumers benefit from competition."

JamBase is dedicated to the live music fan and giving those fans a resource to buy tickets to concerts was a natural progression. Previously, the site joined Ticketmaster's affiliate program, and due to the site's demographic focus towards people who go to multiple concerts a month, they saw high conversion rates.

According to Rosenheim, the site's reach across the Internet is estimated at around 50 million users, which includes their direct licensing with AOL Music. JamBase also has strong relationships with concert promoters including Universal Records, AEG-Live and Live Nation, as well as other smaller independent labels.

Fans use the site as a social tool as well, as they have the opportunity to share their experience with others as well as tell friends what events to see. JamBase also utilizes alerts to tell fans via e-mail when their favorite bands are coming to their area.

The feature to give fans ticket options is still in its infancy, but as time goes on the company will continue to do more to grow the feature.

"It's an evolving process," Rosenheim said. "We want to give fans choice and we want to present all relevant information for them to make the choice."