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03/19/2010 - 4:03pm EST
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Marketing communications expert Michael Maslansky to speak at Ticket Summit 2010
Thu, Nov 12th 2009 10:37 am EST
By Kelly McWilliams
Communications strategist Michael Maslansky, CEO of Luntz, Maslansky Strategic Research, will speak at the upcoming Ticket Summit to be held on January 13-15, 2010, at the Waldorf=Astoria in New York City.
Maslansky brings years of communications expertise to his scheduled talk on best practices in building customer relationships. Originally in corporate law, Maslansky branched out into communications work when he founded and ran MarketResearch.com, an aggregator of market intelligence. Since joining Luntz, Maslansky Strategic Research, he’s conducted extensive market research and consults with Fortune 500 companies, professional associations and non-profit organizations to optimize the content and style of their communications with their target audiences.
Ticket Summit 2010 will mark Maslansky’s first ever appearance at the conference, and recently he spoke with TicketNews about his goals and expectations for the Summit.
TicketNews: You will be presenting at Ticket Summit 2010 in New York in January. What topics to you expect to focus on in your presentation?
Michael Maslansky: The focus of the presentation is about using best practices to connect with customers in a retail sales environment.
TN: How do you do this?
MM: Our firm helps companies better understand how to use messages and language to connect with their customers. I will talk about how it is critical for customer service representatives, marketing materials and web sites to use the right words and phrases and language to sell more effectively in the current environment.
TN: What challenges do you see ahead for the ticketing industry?
MM: The challenges in the ticketing industry are similar to those in other
industries. Consumers are skeptical of being taken advantage of and need to be given increasing confidence that they are getting what they expect to get at the price they are expecting to pay.
TN: In this climate, what should the ticketer’s role be?
MM: Companies need to focus on communicating in a way that increases trust and confidence in what they are selling.
Michael Maslansky will speak on "Customer Service Strategies" on Friday, January 15, from 10am to 11am.
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