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New York Yankees tickets to climb in price in 2010
The inaugural season at the new Yankee Stadium has barely begun and despite ticket sales being somewhat soft thus far, the New York Yankees are planning to increase ticket prices in 2010 for premium seats by about 4 percent.
According to a report in the New York Times, the average price of a premium ticket for a Yankees game is $510, skewed significantly by the top end price of $2,500 for some behind-home-plate seats. That average price would climb just over $20 next season if the team implements the increase.
The move would appear to fly in the face of the sentiments expressed by team managing general partner Hal Steinbrenner who said he believes that some tickets are overpriced in light of the slowed economy. And, the team has also been criticized in several published reports for having empty seats in plain view throughout the stadium for a couple of its home games.
With half a dozen home games in the books, most of the premium seats have gone empty for all but two of the games, and team President Randy Levine has refused to discuss the seating situation.
One East Coast ticket broker, who said he has sold a few Yankees tickets this season but not many, told TicketNews that while the proposed increase is a little surprising, it's a shrewd move by the team.
"You have to remember that the goal for the Yankees is to basically be their own broker or StubHub," where the team controls both the primary and secondary side of ticketing. "So, [by raising premium ticket prices even more] that means they are doing their job," he said.


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Comments represent the opinions of users and do not necessarily reflect the views of TicketNews.Combine equal measures of greed and arrogance and what do you get? A bunch of empty seats and team brass too proud to lower their prices. Real smart. Going to raise prices again in 2010? Delightful. And if the Yankees are NOT recession-proof, imagine how bad those mediocre teams in the Midwest must be doing...
For me, I'm now so happy when the Yankees lose. If you ever saw http://www.myteamlost.com you'll understand why the Yankees don't care about the fans.
The ticket brokers and scalpers are keeping the Stadium open.
The New York Yankees don't care about the fans. I gave them $28,000 for 41 games and two weeks before the season started they called ma and told me that they were moving me back 7 rows and I would have to pay the same price.
Even after being a Yankee season ticket holder for 10 years I told them to shove it.
Now I watch TV and I see my seats in section 116 EMPTY..... The only game they were filled was opening day.
The GREED of the New York Yankess is disgusting.
If they are blowing guys like me away they maust have SO MUCH MONEY!
A losing team.... empty seats... and they think nothing of taking my money then 2 weeks before opening day tell me if you don't like be back 7 rows "Tough Luck"
I hope the stadium stays empty. Yes Network ratings go down and the Yankees finsih in LAST place.
Let them raise ticket prices for premium seats. Brokers will still make money off the bleachers, terrace, main, and grandstand.
And how long do you think it will take the Yankees to figure out they should jack up those ticket prices as well.
Yanks will not raise price on the bleachers!
A- they don't want to start with that fan, because they will literally come to Steinbrieners home and complain
B- the face on bleachers is $12 if they raise it to $14 they are making $2 a seat per game
on 3600 seats its $7200 dollars a game.
Thats peanuts for the Yankees and they wouldn't want to start with that.
Yanks sold 4.3 million seats last year, they will not worry about the cheap seats.