When the NCAA Tournament kicks off every year for both the men and women, every team that enters the tourney has one goal, to reach the Final Four. While winning the championship is the pinnacle for any college program, making it to the Final Four is proof of a successful season. In men’s basketball, the UCLA Bruins and North Carolina Tar Heels are tied for the most appearances ever in the national semi-final with 18 apiece, as of 2009. For the women, the Tennessee Lady Vols hold that distinction with 18 of their own.

The Final Four is one of the biggest events in sports. On the secondary ticket market, the popularity of tickets for the Final Four is often determined by the teams involved. While that can be said for any sport, it is especially true for the Final Four. For example, in 2009, tickets were suffering due to the poor economy, but after the Michigan State Spartans qualified for the semi-finals, sales were boosted due to the tournament being in Detroit, MI.

Next stop, Atlanta: Michigan, Louisville, Syracuse, Wichita State punch Final Four tickets
Summary by TicketNews Staff: The Georgia Dome in Atlanta will host the March Madness Final on Saturday, April 6. Louisville will play Wichita State at 6:05pm ET, while Michigan takes on Syracuse at 8:49pm. Read the full article here. Read more
A Final Four of big names, bitter rivals
Looking for upstarts, bracket busters or Cinderellas in this Final Four? Wait ’til next year. Actually, waiting until next year is what 64 other college basketball teams who began the NCAA Tournament three weeks ago are doing. It’s Louisville, Kentucky, Ohio State, and Kansas, each big-time programs with championship... Read more
Veritix worked with Reiant Stadium, NCAA on Final Four tickets
PRESS RELEASE: “Veritix® Relationship with NCAA® Yields Another Successful Ticketing Experience for the 2011 NCAA Men’s Final Four®” Houston, TX (Veritix) April 8, 2011 – Veritix®, the Cleveland-based state-of-the-art digital ticketing, event marketing and relationship management technology company celebrates another successful ticketing experience for the NCAA Men’s Final Four.... Read more
Lack of marquee schools means disappointing NCAA Final Four for ticket brokers
An upset-filled NCAA Tournament in which there isn’t a no. 1 or no. 2 seed left has created the most unique NCAA Final Four ever, as well as a dream one for fans of mid-majors (not to mention the two people, out of the 5.9 million who filled out... Read more
Ticketmaster / NCAA Final Four ticket lottery case moves forward
A class action lawsuit against Ticketmaster and the National Collegiate Athletic Association (NCAA) concerning lotteries the two have conducted for years for Final Four tickets is continuing to wind its way through court, and justices are seeking an Indiana Supreme Court ruling as it moves forward. This month, the... Read more
NCAA and Ticketmaster dealt a potential blow over Final Four ticket lotteries
The Seventh Circuit Court of Appeals recently reversed a lower court decision in a class action lawsuit against the National Collegiate Athletic Association (NCAA) and Ticketmaster that could jeopardize the pair’s long-standing practice of holding lotteries for Final Four tickets. The decision does not necessarily mean the NCAA and... Read more
RazorGator and NCAA draw criticism for Final Four ticket resale moves
(This story was edited on April 6, 2010 at 4:33pm EST, to properly reflect the correct team Butler defeated in the semi-finals.) RazorGator, the NCAA’s authorized ticket resale marketplace for the Final Four, reportedly has come under fire for its practice of only buying back lower level tickets for... Read more
Veritix provided digital ticketing to NCAA for Final Four
“Veritix Flash Seats® Used to Offer Digital Tickets to Students at the 2009 NCAA Men’s Final Four®” Cleveland, Ohio (Veritix) April 17, 2009 – Veritix Flash Seats® recently provided digital ticketing services for new specially-priced student tickets distributed at the 2009 NCAA Men’s Final Four held April 4 and... Read more
Last chance for NCAA Final Four, MLB Spring Training tickets
The NCAA Final Four and MLB Spring Training are just two of the events with ticket sales closing during the week ending April 6, as compiled by TicketNews. College basketball fans have just a few days left to grab tickets for the weekend’s NCAA Men’s Final Four festivities, with... Read more
Final Four ticket sales heat up with the Michigan State Spartans in the mix
Thanks to a win over the Louisville Cardinals, the Michigan State Spartans men’s basketball team will be playing in front of a home crowd in the NCAA Tournament Final Four Saturday, April 4 at Ford Field in Detroit. Hometown pride might not only help the Spartans succeed, it’s sure... Read more