The National Collegiate Athletic Association, or NCAA, is the governing body that oversees all the athletic programs of many colleges and universities in the U.S. and beyond. More than 1,200 schools, conferences and individuals comprise the membership of the organization. While the NCAA is in charge of regulating athletic programs, they also are in charge of some of the biggest events in sports.

Volleyball, softball, tennis are just some of the sports that the NCAA watches over, it is football and basketball that have become the major money-makers for college athletics. Football with its huge stadiums, conferences championships and bowl games bring in billions of dollars in revenue each year to the universities and the NCAA. The National Championship game annually has become one of the toughest tickets in sports to get, with prices going well above $1,000. For basketball, fan interest is peaked during March, when the NCAA Tournament rolls around. From first round games to the Final Four, the tournament brings in big money in revenue.

Could Stronger Secondary Sales Signal Upward Trend for Lacrosse?
by TicketNews Staff After nearly a decade of declining attendance at its marquee event, a stronger secondary market for the NCAA championship weekend may indicate the beginning of a rebound for the sport of lacrosse. Sales for the NCAA tournament’s final weekend at Gillette Stadium — which kicks off... Read more
NCAA Men’s Basketball Tournament Opening Weekend Tickets Available on
Summary by TicketNews College basketball’s 64-team tournament known as “March Madness” kicks off March 19-20 with four play-in games. The games for the remaining 64-team bracket begin March 21 and 22. Teams holding number 1 seeds this year include the Louisville Cardinals, Gonzaga Bulldogs, Kansas Jayhawks, and the Indiana... Read more
Back to madness with NCAA Sweet 16 games
The NCAA Tournament‘s four No. 1 seeds are all still alive heading into the Sweet 16, which begins with regional semifinals Thursday, March 22. Two No. 2 seeds weren’t so fortunate. While No. 1s Syracuse (East), Michigan State (West), North Carolina (Midwest), and Kentucky (South) avoided upsets, Duke, No.... Read more
Madness begins with NCAA Tournament openers
By the time the weekend is over, brackets will be busted, upsets will be pulled, and the field of 68 will be pared down to just 16. In the meantime, arenas across the country — from Albuquerque to Pittsburgh — will host the first rounds of another NCAA Tournament,... Read more
Conference tournaments: a preview of March Madness
College basketball’s conference tournaments this week serve as the appetizer for the main course of March Madness that begins this Sunday when the field of 68 teams for the NCAA Tournament is revealed. With conference realignment continuing to shake up the college sports landscape, the tournaments also serve as... Read more
NCAA, Ticketmaster win court victory over ticket lotteries
The Indiana Supreme Court gave the National Collegiate Athletic Association (NCAA) and Ticketmaster a victory late last week by ruling that the ticket lottery utilized for college basketball’s Final Four does not violate Indiana law. For years, the two have been administering the ticket lottery for the popular annual... Read more
Veritix worked with Reiant Stadium, NCAA on Final Four tickets
PRESS RELEASE: “Veritix® Relationship with NCAA® Yields Another Successful Ticketing Experience for the 2011 NCAA Men’s Final Four®” Houston, TX (Veritix) April 8, 2011 – Veritix®, the Cleveland-based state-of-the-art digital ticketing, event marketing and relationship management technology company celebrates another successful ticketing experience for the NCAA Men’s Final Four.... Read more
Lack of marquee schools means disappointing NCAA Final Four for ticket brokers
An upset-filled NCAA Tournament in which there isn’t a no. 1 or no. 2 seed left has created the most unique NCAA Final Four ever, as well as a dream one for fans of mid-majors (not to mention the two people, out of the 5.9 million who filled out... Read more
NCAA basketball tournament tickets remain popular on the resale market
A combination of a local school’s once-in-a-lifetime appearance in the Sweet 16, as well as the presence of three successful schools with famously rabid traveling fan bases, and the lure of a delicious Elite Eight matchup has turned a ticket to the West Regional into the hottest ticket of... Read more
Market for NCAA basketball tickets often tough to predict
The four best days of the year for a sports fan — what traditionalists still view as the first and second rounds of the NCAA Division I men’s basketball tournament, even if they are now officially the second and third rounds in the expanded 68-team field — got even... Read more