Veritix, formerly known as Flash Seats, is an electronic ticketing solutions provider that allows stadiums, venues, theaters, arenas and promoters to own and control their “entire ticketing operation,” according to the company. By employing Veritix’s state-of-the-art digital ticketing system, facilities can offer fans paperless ticketing options utilizing kiosks or swipe-card technologies on the primary ticketing side, and internet-based resale or ticket transferring on the secondary side, among other options.

The company was formed after Cleveland, OH-based Flash Seats acquired Dallas, TX-based Vertical Alliance and renamed the new entity Veritix. Flash Seats was owned by Cleveland Cavaliers owner Dan Gilbert.

In the summer and fall of 2007, the company sued Ticketmaster, and Ticketmaster’s Paciolan subsidiary, for alleged anti-trust and anti-competitive behavior because Veritix claimed the ticketing giant tried to strong-arm the Cavaliers into not using Flash Seats technology. As of March 2009, the cases were still pending.

Veritix, Compuware Arena sign ticketing deal
PRESS RELEASE: “Compuware Arena Selects Veritix® for Ticketing Services” PLYMOUTH, MI (Veritix) September 12, 2011 — Compuware Arena, home of the OHL Plymouth Whalers, today announced it has chosen Veritix®, the state-of-the-art paperless ticketing, event marketing and relationship management technology company, to provide ticketing services, including the exclusive Veritix... Read more
Veritix sees opportunity in new poll, paperless tickets
This story was updated at 5:26 p.m. EDT on Monday, July 25, 2011, to include comments from Jon Potter, president of the Fan Freedom Project. Digital ticketing company Veritix, which offers a competing paperless ticketing product than that of rival Ticketmaster, sees good news in a recent poll conducted... Read more
Veritix, College World Series ticketing deal reaps benefits
PRESS RELEASE: “College World Series® and the NCAA Hit a Home Run with Flash Seats® Paperless Ticket Option” Omaha, Neb. (Veritix) July 7, 2011 – The NCAA hit a home run this year using Flash Seats®, the patented paperless ticketing technology from industry leader Veritix®, to sell more than... Read more
Veritix Flash Seats used at College World Series
PRESS RELEASE: “NCAA Men’s College World Series® Tickets Available on Flash Seats®” OMAHA, Neb. (PRNewswire) June 1, 2011 – Veritix®, the Cleveland-based ticketing technology company, will provide the technology platform to sell tickets for the games at the 2011 NCAA Men’s College World Series®. For the first time, Flash... Read more
Veritix worked with Reiant Stadium, NCAA on Final Four tickets
PRESS RELEASE: “Veritix® Relationship with NCAA® Yields Another Successful Ticketing Experience for the 2011 NCAA Men’s Final Four®” Houston, TX (Veritix) April 8, 2011 – Veritix®, the Cleveland-based state-of-the-art digital ticketing, event marketing and relationship management technology company celebrates another successful ticketing experience for the NCAA Men’s Final Four.... Read more
Veritix supports legislation aimed at ensuring paperless ticket transferability
Primary ticketing company Veritix, in stark contrast with its rival Ticketmaster, supports current legislative efforts at the state and federal level to make sure paperless tickets are transferable, the company’s president told TicketNews this week. Jeff Kline said that unlike the restrictive version of paperless tickets that Ticketmaster employs,... Read more
Veritix secures $100 million line of credit in bid to take on Ticketmaster
Convinced that it needed more monetary muscle to compete against rival Ticketmaster, digital ticketing solutions provider Veritix has secured a five-year, $100 million line of credit that the company said it will use partly for upfront payments to venues, teams and promoters it hopes to lure into contracts. According... Read more
Veritix signs primary and secondary digital ticketing deal with Dover Motorsports
Digital ticketing company Veritix, which already has deals with the Cleveland Cavaliers, Denver Nuggets, among others, has signed a multi-year agreement to provide ticketing solutions for Dover Motorsports, owners of the Dover International Speedway in Delaware. Veritix will provide both primary and secondary paperless ticketing services as a part... Read more
Veritix processes record number of digital tickets for Mile High Music Festival
PRESS RELEASE: “Veritix Flash Seats® Processes 26,000+ Seats at Mile High Music Festival” DENVER, CO (Mile High Music Festival and Veritix) August 18, 2010 – Veritix, the Cleveland-based leader in digital ticketing, announced today that Flash Seats® was responsible for processing more than 26,000 tickets sold for the Mile... Read more
Veritix signs ticketing deal with NCAA for select championships
Paperless ticketing solutions company Veritix has signed a new ticketing deal with the NCAA for Veritix to provide some primary ticketing services to the college sports governing body for several, high profile championships, including the Men’s basketball Final Four. Financial terms, and the exact number of years, of the... Read more