FanSnap, the leading live event ticket comparison-shopping site, has announced the addition of face value tickets to their search results, allowing fans to compare box office and secondary tickets in one place and providing consumers with a broad range of ticket options.
According to a September 24 press release, in giving fans the most comprehensive ticket comparison, FanSnap will now offer search results from leading ticket companies Ticketfly, Eventbrite, and Brown Paper Tickets.
“The vision of FanSnap has always been to be a ticket search engine for all tickets, not just resale tickets,” Mike Janes, GM of FanSnap, told TicketNews via email. “To date, all of FanSnap’s ticketing partners have been ticket marketplaces and brokers — prices float with supply and demand where they may be at a premium or a discount to face value. While adding box office partners does add face value tickets, our decision was more about expanding our comprehensiveness of events.”
FanSnap’s detailed search results are made possible through strategic industry partnerships, the company’s TicketData systems, and patented dynamic FanSnap Maps. In instances where ticket details are not publicly available, FanSnap will provide fans with a courtesy link to the event page at the designated box office or venue where they can access information pertaining to the event.
When looking for tickets, consumers can search events based on the number of tickets and price range desired. FanSnap’s “Best Value” algorithm will help fans identify tickets that can save them up to 50 percent relative to the other tickets available. Users can also find seats based on price range in a certain section using colored “heat map” markers on FanSnap Maps and even zoom into the map to see offers from numerous providers. Seats that are considered to be the best value can be easily identified with blue star icons on FanSnap Maps.
According to the press release, the company’s objective is to work with every quality ticket provider in the U.S. to provide fans with broader choices. FanSnap’s results include tickets from every major marketplace and agency including ticketing partners like Ace Ticket, AllShows.com, Barry’s Tickets, Broadway.com, eBay, Gold Coast Tickets, Las Vegas Tickets, RazorGator, StubHub, TicketNetwork, Tickets-for-Charity, and TicketsNow, with more box office partnerships being announced soon.
In addition to expanding their partnerships and their search results, FanSnap has also released their “Who’s Going”Facebook application that allows fans to discover new events from friends, teams, artists, and venues. The app also shows the user which friends are attending the event and allows them to find seats close to their friends.
While FanSnap strives to provide consumers with a wide range of ticket options at the best value, the company’s expansion of their search engine is also very beneficial to providers and their clients. “Primary and secondary ticketing companies will benefit because FanSnap is a cost effective marketing channel that sends them highly qualified leads,” Janes told TicketNews.
Founded in 2007, FanSnap was acquired in 2011 by Wize Commerce (formerly Nextag, Inc.), the leader in integrated traffic acquisition and monetization technology. Aside from FanSnap.com, FanSnap also powers ticket comparison-shopping for Microsoft’s Bing Decision Engine, Philly.com, PollStar, STATS Inc. partner sites, Time Warner Inc.’s RoadRunner.com, and leading shopping comparison engine Nextag.com.