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N.Y. Mets set ticket sale record
Entering their final year at Shea Stadium, the New York Mets have set a team record for ticket sales, already surpassing the 2 million mark, or 10 percent ahead of last season, the team announced this week.
The Mets have seen increase in their tickets sales each of the past two years, but this year they have added another incentive for fans to scoop up tickets, and he throws left handed. On January 29th, the team acquired two-time Cy Young Award winner Johan Santana from the Minnesota Twins and in doing so created a buzz around the team for the new season.
Following the 2008 season the Mets will be leaving Shea Stadium and heading over to their new, $600 million stadium, Citi Field. They will be opening the new stadium with their new ace pitcher and possibly a new ticketing policy.
The team is looking into the possibility of using dynamic pricing, or the practice of adjusting ticket prices throughout the season based on demand.
“Tickets are worth more now, and under dynamic pricing we could take advantage of that,” Dan DeMato, senior director of ticket operations for the Mets said. “Dynamic pricing is in our future.”


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Tim, in future stories could you please explain "dynamic pricing" better. Would a team lower prices for games that are not as popular as well as raise prices for better games? I mean does it work both ways?