Arizona-based primary ticketing company TicketForce, one of a slew of up-and-coming "white label" ticket solution providers, recently launched a Facebook ticketing app that allows its clients to sell tickets from their Fan Pages.

TicketForce's Web-based ticketing software runs in the background on a venue's Web site, allowing the venue to market its own brand as the destination for tickets to its events. Such white label offerings have grown in popularity in recent years, as venues look to control more of their message and marketing in the wake of the Ticketmaster/Live Nation merger.

According to TicketForce CEO Lynne King Smith, the company's Facebook app pulls ticket inventory straight from the venue's Web site in real time, meaning sales will not be duplicated.

"We're very excited about this app," Smith told TicketNews. "It's one of things that can help venues continue to build their online communities."

Without ever leaving Facebook, fans will be able to search for an event and buy their tickets, and then they can choose whether to share news of that purchase with their friends on their wall or on Twitter.

Eight-year-old TicketForce specializes in smaller venues and theaters, such as the Celebrity Theatre in Phoenix, AZ and the Morris Performing Arts Center in South Bend, IN, but the company has also recently landed some drag strip and dirt track racing clients. In addition, the company is planning to grow its mobile ticketing offerings in 2011, according to Smith.

"We are also looking at incorporating a 'TicketExchange' style, secondary ticketing option for our clients," Smith said.

While Ticketmaster remains the nation's dominant primary ticketing provider, and Outbox Technology and AEG is poised to become the second-largest provider, companies like TicketForce, TicketFly and TicketBiscuit, have begun to grab more clients.

"A lot venues want to look at their options," Smith said. "The merger of Ticketmaster and Live Nation put more of a bad taste in their mouths."