Leading the way in the online ticketing industry's corporate social responsibility efforts, Best Barcelona Football Tickets, a sports travel company based in Barcelona, Spain, has unveiled a set of new philanthropic initiatives.

First and foremost, any unsold tickets left in Best Barcelona Football Tickets' inventory 96 hours before the start of the match will be distributed for free to homeless shelters, an unprecedented act. Also, Best Barcelona Tickets has donated a small portion of its premiere front page ad space to Kick4Life, a charitable organization that works on a range of projects focused on tackling HIV in Lesotho.

Best Barcelona Football Tickets specializes in hard-to-find FC Barcelona tickets and hopes that their example will inspire others in the ticketing industry to run their own social responsibility efforts.

"We are very fortunate to be able to sell FC Barcelona tickets," says N. Bar Kama, general manager of Best Barcelona Football Tickets. "We feel that gratitude should manifest itself in our actions."

The multi-million-dollar online ticketing industry certainly has its share of critics, but Best Barcelona Tickets is doing its part to make sure the industry is a force for good.

Best Barcelona Football Tickets is owned by NAFNA, a sports travel company that specializes in football (soccer) tickets and package deals.