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FanXchange integration turns Sportsnet.ca into one-stop sports destination
FanXchange, Canada's online ticket marketplace, announced a partnership that will allow consumers to search for and purchase live event tickets directly on Sportsnet.ca, one of the leading sports websites in Canada.
Sportsnet.ca, which is owned by Rogers Communications, Canada's largest communications company, has a very loyal following. Corey Koffler, director of strategic development for FanXchange told TicketNews via email that the integration with Sportsnet.ca is the first phase in a long-term partnership strategy with Rogers Communications.
"By partnering with Sportsnet.ca we are connecting millions of sports enthusiasts with the FanXchange brand, while providing them with a safe and secure method to find and purchase tickets online," Koffler told TicketNews.
According to a recent press release, Ticket Central features millions of fan-listed tickets on several pages of the Sportsnet.ca website including team pages, league pages, scores and schedules.
"FanXchange is deeply integrated into Sportsnet.ca so that fans are always one click away from finding tickets to events that excite them," said Koffler in an email to TicketNews. "'Ticket Central' widgets are located across the site, giving fans access to millions of tickets for sporting events across North America."
The partnership also includes a socially driven marketing campaign aimed at reaching 18 to 34-year-old males that will launch at the end of the month, according to the press release. Koffler added that the partnership would be promoted using online advertisements, homepage takeovers, and TV commercials on the Sportsnet network.
FanXchange's most recent partnership comes just weeks after they announced their venture with Canada's leading national newspaper, the National Post. TicketNews recently discussed the partnership that led to the creation of the Ticket Centre, which makes it easy for readers to purchase tickets related to the content that they are reading.
Both partnerships bring the ticket buying process directly to the consumer rather than them having to search for a place to purchase tickets to see their favorite sports team or live act. "By bringing the ticket buying experience right to the user, we have turned Sportsnet.ca into a complete online sports destination," Koffler told TicketNews.
Toronto-based FanXchange was launched in 2008 with the goal of providing consumers with a safe and secure online ticket buying and selling experience.
Koffler explained that providing Sportsnet users with instant access to millions of tickets is a logical and natural next step. Koffler told TicketNews, "the partnership will help turn Sportsnet.ca into a one-stop shop for its users, allowing them to not only catch up on their favorite athletes or teams, but to find and purchase tickets to see them live in action." He added, "this new, value-added offering will provide Sportsnet.ca users with a fantastic service from Canada's most trusted and secure ticket marketplace."