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FanXchange, National Post form partnership to create Ticket Centre
FanXchange, Canada's largest online ticket marketplace, has partnered with Canada's leading national newspaper, the National Post to create the Ticket Centre which will make it easy for readers to purchase tickets to events related to the content that they are reading.
According to the June 22 announcement, the National Post Ticket Centre will become part of the Sports and Arts sections on NationalPost.com and will allow users to search for tickets to upcoming sports, music, and theater events throughout Canada and the United States. Users can then purchase tickets through the Post's co-branded landing page at nationalpost.com/tickets.
National Post editor-in-chief Stephen Meurice said the partnership "is a natural marriage between FanXchange and National Post readers who are engaged with what is going on in the world of sports and arts." He added, "This partnership brings them one stop closer to the action."
According to Corey Koffler, director of strategic development for FanXchange, the Ticket Centre is different from the FanXchange marketplace “because it brings the ticket buying experience directly to the readers of the National Post,” Koffler told TicketNews in a recent email. He further explained that the partnership came about because the National Post realized the increasing demand for tickets to sold-out events which their readers have interest in attending.
The National Post wanted to provide their readers with a safe and secure source for tickets as well as provide them with an effortless way to search for tickets. "The ability to bring the ticket buying experience right to the National Post readers has eliminated the need to go out and search for tickets," Koffler told TicketNews.
National Post readers will be able to visit the Ticket Centre to search for an event will then be transferred to FanXchange.com to purchase their tickets and receive any customer service or support that might be necessary.
FanXchange has several million tickets for sale to events across North America priced in Canadian dollars. The online marketplace acts as the middleman between buyers and sellers and facilitates every transaction, making the sale and purchase of tickets "a 100% safe and secure alternative to your traditional secondary sources for tickets," said FanXchange president Brandon Koffler.
Just like the FanXchange marketplace, the Ticket Centre is free for users to sort through ticket options. Ticketbuyers are charged a 10 percent service fee in addition to their purchase upon checkout. Readers will be provided with the FanX Guarantee, which ensures that ticket purchases will arrive on time and be valid for entry; however, in the case of a cancellation, FanXchange provides a 100 percent money back guarantee.
According to Koffler, director of strategic development for FanXchange, the partnership is the first of its kind between a Canada-based major national newspaper and a secondary ticket marketplace. Not only is the partnership beneficial to the National Post and their millions of readers, but it will also familiarize readers with the FanXchange marketplace and hopefully become a primary source for Canadians looking to purchase tickets to any event.
"We believe that once a National Post user becomes familiar with our service, they will become a repeat customer and continue to use FanXchange for all their ticket needs," said Koffler to TicketNews.