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Secondary ticket sales for Aerosmith are showing signs of a decline
It’s almost impossible to discuss the ticket demand — or lack thereof — for Aerosmith's summer tour without making a pun about one of their many hit songs.
“I think people have become jaded with farewell tours, to begin with,” eSeats.com owner Bob Bernstein said, knowingly or unknowingly referencing Aerosmith’s most recent top 10 hit, "Jaded." “I don’t know if people either don’t buy into it or they’re skeptical, but I’ve definitely seen a downturn in interest in this last tour.”
Aerosmith isn’t officially on a farewell tour, but the familiar inter-band squabbling and drama — call it the same old song and dance — has lent a combustible, this-could-end-at-any-moment vibe to their last several tours. But even though the tension appears thicker and deeper than ever, fans don’t seem to sense a particular urgency to see the band on its Cocked, Locked, Ready To Rock Tour, which is scheduled to end Thursday, September 16, in Vancouver.
“I’ve had surprisingly little demand, and over the years, we’ve done tons of Aerosmith,” Bernstein said. “I don’t know if people are skeptical after what happened with their last tour [in 2009, during which band members suffered several injuries and illnesses before the tour was finally shortened after lead singer Steven Tyler fell off a stage in South Dakota], but I’ve seen a considerable drop-off in interest for Aerosmith tickets. We would sell several tickets a day to Aerosmith, but with this tour, it was not something that has been on our radar at all the last few months.”
A major New England-based broker, who requested anonymity, reiterated Bernstein's sentiments that Aerosmith ticket sales were trending downward on the secondary market. He told TicketNews that sales for the band were down 25 percent for well over a month. "Yeah, we've taken a beating [with Aerosmith]," he said.
On the primary market as of today, September 7, tickets were available on Ticketmaster.com for the five remaining dates on the tour, including premium seats. The five remaining shows are all in Canadian cities, and according to the Calgary Herald, guitarist Joe Perry is hinting that the band may not be around for much longer.
"Technically speaking, after the gig in Vancouver (on September 16), I don't have a job with Aerosmith," Perry told the Herald. "We know these are the last shows for awhile. And I really do mean awhile. I don't know when we'll be out there again, the five of us, so we'll be playing with everything we've got."
Aerosmith has been on the rock radar over the last year, albeit for all the wrong reasons. Last November 9, Perry announced Tyler was leaving Aerosmith. The next night, though, Tyler showed up at Perry’s solo show in New York City, performed “Walk This Way” with him and told the crowd he wasn’t leaving the band.
Tyler went into rehab to fight his addiction to painkillers in December. He was released in time for the band to tour Europe earlier this year, but the American leg of the jaunt was almost shelved before it began after Perry was injured in a motorcycle accident.
Tensions were high before the band even took to the road in North America after the news leaked out that Tyler would be one of the new judges on “American Idol.” Perry was disgusted because he said Tyler didn’t tell any of his band mates before taking the gig.
The tour’s highlight occurred Saturday, August 14, when Aerosmith performed a sold-out show at its hometown Fenway Park with fellow Boston legends The J. Geils Band. Alas, the band wasted no time reverting to controversial form: Three days later, during a show in Toronto, it appeared as if Tyler hip checked Perry and nearly knocked him off the stage during Perry’s guitar solo. Perry seemed to respond with a hip check of his own, which did send Tyler into the crowd, where he was caught by dozens of fans.
Aerosmith’s reputation took another hit Thursday, August 26, when it played to less than 10,000 people at a 17,000-seat facility during the opening night of the New York State Fair, which assured the Fair would not make back the $1 million it guaranteed Aerosmith for performing. The cheapest ticket to the show was $84, the highest low ticket price in the history of the Fair.
Of course, as imperiled as Aerosmith looks, history suggests it would be foolish to declare the quintet finished. The band has been — pardon another pun — livin’ on the edge for most of its existence but survived drug addictions in the 1970s and went on to release a top 10 single in four different decades and connect with three generations of music fans. It seems more likely the band will continue to exist and tour in some form rather than take a — last pun — permanent vacation anytime soon.
“A lot of times [artists] reinvent themselves at this point in their careers — they break up, they go solo, [they do] what [John] Mellencamp and [Bob] Dylan are doing,” Bernstein said. “So there’s other ways of doing it. They just might be reaching the end of touring as Aerosmith.”


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As someone who resells tickets for a living as well as has attended hundreds of concerts, I feel indifferent to seeing many artists that I've already seen when they were in their prime for a fraction of what they charge now. With no new material, overpriced parking, high priced terrible food & the venues (many of the outdoor ampitheaters)in the sticks you tell me what the attraction is?
Real ticket brokers are supposed to supply front row huh? What we have hear, is another person who has been selling tickets for 5 minutes and now this clown is an expert. As for Aerosmith, count them as another overpriced washed up band and that would explain their ticket sales. But as for the one post, its not just about $200 tickets as the very show mentioned in the article had a top face much lower than that and the venue still took a beating.
Their fans are old, average age probably near 50 and to top it off their sales werent that great last year. no surprise here
Exactly. Live Nation decided, once they had their monopoly with Ticketmaster, to create a new standard for concert pricing. One where there was a ticket cheap enough for anyone to afford - but all the good seats were more than they used to be. It's not about Aerosmith fans (or U2 fans, or Madonna fans, or Eagles fans, etc.) not thinking it's worth $ 80 to see the band. It's that they don't think it's worth $ 80 to sit on the lawn, or in the last row of the nosebleeds. You're seeing this with more and more acts now. Live Nation wanted to make concerts a premium luxury at mostly premium prices and the market simply rejected that concept.
Well, given Aerosmith toured last year, was there any real reason for another tour calling in the same markets? The trouble for a band like Aerosmith is the fans are getting older and fewer. Plus given the economy and the prices Aerosmith were trying to charge, it was very much a luxury ticket/night out.
For the average Aerosmith fan, it was a $100 ticket with fee's, to sit in a nosebleed seat. $200 for the average couple, would buy a pretty good meal in a good restaurant with a bottle of wine and maybe a movie. $200 at a Aerosmith concert got you a nosebleed seat, if you wanted a lukewarm beer and nasty nachos, then wave goodbye to $20-30. Parking? Maybe add another $10-20 and before you know it you've paid over $300 on a night out, watching a band go through the motions of another tour date.
Consumers aren't stupid! They know they can get better value out of their cash. In Aerosmiths case, they have either seen them or the fans think there will always be another chance.
Over all sales seem to have declined with Aeromsith, True fans who want to sit front row will still buy from ticket brokers. Real Ticket brokers are suppossed to supply front row. unlike "Cowboy" ticket brokers who post 1000's spec seats in row Q of every section. Consumers in time will figure out the game, and only true brokers will be left standing. What this has to do with the article im not sure. Ticket landscape of inventory seems really cluttered with people who cant afford to post actual tickets. I love it though, seeing 2 brokers duke it out to the lowest possible price on non existent, yet to be purchased row Q or better seat locations.in the end making 15 a ticket for their time
"True fans" don't just want to sit in the front row, and if you plan on making a living off the dozen or so front row seats you might get to an Aerosmith concert, good luck. Most artists have wised up and now offer such seats as part of premium packages in order to get the money fans would have paid a broker for the same seats, while also offering fans added value (like backstage passes, souvenirs, etc). Anyone who saw the last Aerosmith concert shouldn't be surprised by this decline. They are not the draw they once were, and the high ticket prices as well as the cancellations and drama from the last tour has only served to keep people away. The irony of the Live Nation merger is that, through their high pricing schemes, they just might deal a strong blow to consumer demand for concert tickets.
I think the high prices Aerosmith were demanding in most markets played a huge part. They were asking over $200 and lows were in the range of $80 in arenas. In a tight economy there are only so many willing to pay these prices for the ordinary seats.
If you can't come close to selling out in the first instance then the secondary market is irrelevant. I also believe Aerosmith were forced to ditch many of their unsold fanclub seats to the secondary market.
The thing most artists and their management do not realize is that they assume all fans are slightly crazy (no comment). As discussed the economy, ticket prices, waning demand for Aerosmith etc. But in Aerosmiths case, they assume everyone wants to see them and blow the cost. In reality, the die-hard fans are just a small percentage of the fan base, who are willing and able to spend huge sums of money on packages.
The extensive VIP fan packages Aerosmith were touting out were very expensive, and whilst this catered for a small number of fans most were left alienated that the band were so exclusive and elitist and that they had no chance of landing a great seat for face value.
What most artists/promoters think is that $1-5,000 for VIP packages is perfectly reasonable. The reality for most fans is that kind money equates to one (or several) mortgage payments or a summer vacation. There is a reality gap between what 'they' think people are prepared to pay, for what is 2 hours worth of entertainment. For the kind of money artists are touting for VIP packages, you could go to a unique event like the once a year Superbowl, and not a music event that features the same show in 50 places.
The facts are most fans are 'soft' fans. They like the artist, but they also like many other artists. So price becomes a huge factor in their buying decisions.
p.s. The lack of 'new' quality material plays a huge part too. If you are playing the same songs as 10 years, then it is hard to win over new fans and encourage soft fans to see them again.