Qcue

I just came across a company called Qcue (www.qcue.net) that is developing software with the intent to cut out the secondary ticket market by combining primary and secondary markets to price tickets in real-time based on demand. They are basically trying to replicate the airline ticket model where seat prices constantly fluctuate based on demand.

Although they are a start-up that's just getting off the ground, the theory behind their system creates some concern for me. Does anyone feel that this application and/or this airline type pricing model will work? If so, how do you see it affecting the brokers living in the secondary market?

Thanks,

Concerned Broker