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When the NCAA Tournament kicks off every year for both the men and women, every team that enters the tourney has one goal, to reach the Final Four. While winning the championship is the pinnacle for any college program, making it to the Final Four is proof of a successful season. In men's basketball, the UCLA Bruins and North Carolina Tar Heels are tied for the most appearances ever in the national semi-final with 18 apiece, as of 2009. For the women, the Tennessee Lady Vols hold that distinction with 18 of their own.
The Final Four is one of the biggest events in sports. On the secondary ticket market, the popularity of tickets for the Final Four is often determined by the teams involved. While that can be said for any sport, it is especially true for the Final Four. For example, in 2009, tickets were suffering due to the poor economy, but after the Michigan State Spartans qualified for the semi-finals, sales were boosted due to the tournament being in Detroit, MI.
A Final Four of big names, bitter rivals
Looking for upstarts, bracket busters or Cinderellas in this Final Four? Wait 'til next year.
Actually, waiting until next year is what 64 other college basketball teams who began the NCAA Tournament three weeks ago are doing. It's Louisville, Kentucky, Ohio State, and Kansas, each big-time programs with championship pedigrees, who have advanced to New Orleans for the national semifinals on Saturday, March 31.
Veritix worked with Reiant Stadium, NCAA on Final Four tickets
PRESS RELEASE: "Veritix® Relationship with NCAA® Yields Another Successful
Ticketing Experience for the 2011 NCAA Men's Final Four®"
Houston, TX (Veritix) April 8, 2011 – Veritix®, the Cleveland-based state-of-the-art digital ticketing, event marketing and relationship management technology company celebrates another successful ticketing experience for the NCAA Men's Final Four.
Lack of marquee schools means disappointing NCAA Final Four for ticket brokers
An upset-filled NCAA Tournament in which there isn't a no. 1 or no. 2 seed left has created the most unique NCAA Final Four ever, as well as a dream one for fans of mid-majors (not to mention the two people, out of the 5.9 million who filled out a bracket at ESPN.com, who have all four Final Four teams).
But mass chaos hasn't been great business for ticket brokers.
Ticketmaster / NCAA Final Four ticket lottery case moves forward
A class action lawsuit against Ticketmaster and the National Collegiate Athletic Association (NCAA) concerning lotteries the two have conducted for years for Final Four tickets is continuing to wind its way through court, and justices are seeking an Indiana Supreme Court ruling as it moves forward.
This month, the Seventh Circuit Court of Appeals sent three questions to the state's Supreme Court for which they need rulings in order to adjudicate the case. At issue is whether the lotteries Ticketmaster and the NCAA run are considered illegal under Indiana law.
NCAA and Ticketmaster dealt a potential blow over Final Four ticket lotteries
The Seventh Circuit Court of Appeals recently reversed a lower court decision in a class action lawsuit against the National Collegiate Athletic Association (NCAA) and Ticketmaster that could jeopardize the pair's long-standing practice of holding lotteries for Final Four tickets.
The decision does not necessarily mean the NCAA and Ticketmaster must stop holding ticket lotteries, but two of three Appeals Court judges who heard the appeal voted to return the case back to the U.S. District Court in Indiana, where it had been dismissed.
RazorGator and NCAA draw criticism for Final Four ticket resale moves
(This story was edited on April 6, 2010 at 4:33pm EST, to properly reflect the correct team Butler defeated in the semi-finals.)
RazorGator, the NCAA's authorized ticket resale marketplace for the Final Four, reportedly has come under fire for its practice of only buying back lower level tickets for resale for tonight's National Championship game.
Veritix provided digital ticketing to NCAA for Final Four
"Veritix Flash Seats® Used to Offer Digital Tickets to Students at the 2009 NCAA Men’s Final Four®"
Cleveland, Ohio (Veritix) April 17, 2009 – Veritix Flash Seats® recently provided digital ticketing services for new specially-priced student tickets distributed at the 2009 NCAA Men’s Final Four held April 4 and 6 in Detroit.
By using the comprehensive, patented digital ticketing platform for their special student ticketing, the NCAA was able to ensure that only the students designated to sit in the first-ever Final Four student sections could purchase tickets and enter by swiping the credit card used to purchase the student ticket. These students were also only able to receive a ticket by registering a valid student email address ensuring that only the appropriately registered students used tickets meant for the designated student sections.
Last chance for NCAA Final Four, MLB Spring Training tickets
The NCAA Final Four and MLB Spring Training are just two of the events with ticket sales closing during the week ending April 6, as compiled by TicketNews.
College basketball fans have just a few days left to grab tickets for the weekend's NCAA Men's Final Four festivities, with various options available for hotel and ticket packages. Tickets are available for the semifinals on April 4, with the UConn Huskies facing off against the Michigan State Spartans and the North Carolina Tar Heels taking on the Villanova Wildcats. The winning teams will then face off on Monday, April 6, for the championship game at Ford Field in Detroit, MI.
Final Four ticket sales heat up with the Michigan State Spartans in the mix
Thanks to a win over the Louisville Cardinals, the Michigan State Spartans men’s basketball team will be playing in front of a home crowd in the NCAA Tournament Final Four Saturday, April 4 at Ford Field in Detroit. Hometown pride might not only help the Spartans succeed, it’s sure to boost ticket sales. And that’s good news for the secondary market.
Clearly, having Michigan State in the Final Four – MSU is in East Lansing, an 86-mile jaunt to Detroit down I-96 – is worth a bump in ticket prices. Sean Pate of StubHub told TicketNews that the team’s appearance in the tourney has already increased ticket prices sold on StubHub.com "...by almost $40. The average price jumped from $399 on Friday to $437 today (Monday)."
Final Four tickets selling at low prices due to economy
Tickets for the upcoming NCAA Men's Final Four in Detroit, MI are selling at some of the cheapest prices in the past few seasons and like any other business that is heavily reliant on the market of supply and demand, there are multiple factors that have played a role in the lowering of the prices.
In a day and age in which the struggles of the U.S. economy make headlines everyday, tickets for sporting events have begun to take a back seat for some people. That lack of demand has caused the lowest average ticket prices for the Final Four, according to numbers released by StubHub. For all events during the Final Four, the average ticket price was $420 as of March 19. Compare that to last year's average of $655 for the Final Four in San Antonio.


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