With four days to go until Super Bowl XLV finally kicks off, it's becoming increasingly clear that Dallas Cowboys fans will not like what they see in the stands at Cowboys Stadium.

The Pittsburgh Steelers haven't been very popular in Dallas since they edged the Cowboys in a pair of classic Super Bowls in the 1970s, but Steelers fans will make their presence known when the AFC champions faces the NFC champion Green Bay Packers Sunday night, February 6.

Ho hum. The Pittsburgh Steelers are hosting the AFC Championship Game. What else is new?

That seems to be the philosophy of ticket brokers and buyers as the Steelers prepare to battle the New York Jets Sunday, January 23 for a spot in Super Bowl XLV two weeks later. The Steelers are hosting the AFC title game for the second time in three years, the third time in seven years, the fourth time this century and the seventh time in the last 17 years.

PRESS RELEASE: "STEELERS ANNOUNCE NEW SEAT LICENSE MARKETPLACE"

PITTSBURGH, PA (Pittsburgh Steelers) March 5, 2010 ─ The Pittsburgh Steelers have partnered with STR Marketplace to provide a new service to help fans buy and sell Pittsburgh Steelers Seat Licenses. The Pittsburgh Steelers Seat License Marketplace makes it safe and easy for fans to sell their Seat Licenses or purchase Seat Licenses from current season ticket holders.

You might think that making their first ever Super Bowl appearance – and first time in the NFL championship since the late 1940s – would buy the Arizona Cardinals some love from NFL fans. Maybe it's the fact that their opponent, the Pittsburgh Steelers, is already a seven-point favorite for the February 1 game, or maybe not enough people know who quarterback Kurt Warner or wide receiver Larry Fitzgerald are, but in any case the upcoming Super Bowl is shaping up to be one of the least appealing for fans and ticket brokers.

Compared to early ticket sales to last year's Super Bowl between the New York Giants and the New England Patriots, ticket prices have already dropped by more than 15 percent from Saturday, January 17, to today, according to Don Vaccaro, CEO and Founder of TicketNews's parent company TicketNetwork.

By Alfred Branch, Jr.
TicketNews.com

The Pittsburgh Steelers Tuesday will unveil a new ticket-reselling venture with Ticketmaster that will allow its season ticket holders to unload tickets they are unable to use.

Details of the plan were not yet available, but team officials were slated to announce specifics of the arrangement Tuesday during a 10am press conference at Heinz Field, the team’s home stadium. Under the deal, Ticketmaster’s exchange site will likely become the team’s only authorized resale location...