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During the first panel session of Ticket Summit 2009 NYC, theatre and ticket industry insiders discussed forging partnerships on Broadway in "Break a Leg! Get in on the Broadway Act." While the Great White Way has lagged behind the concert and sports industries when it comes to incorporating ticket resale in its business plan, both sides hoped to amend the relationship between theatre's primary and secondary markets.
Producer Ken Davenport, of Davenport Theatrical, noted that a partnership isn't out of the question. "I watch primary ticket sales, but I wish I had more info from [brokers]," he noted. "Secondary sales are the best gauge of word of mouth [for a show]."
The message to the event ticket industry on the first day of Ticket Summit NYC was that for the business to survive and thrive in 2009, brokers, venues, teams, the Arts and ticket executives from the primary and secondary markets will have to roll up their sleeves, work together and concentrate on the fundamental approach of keeping the consumer happy.
During her welcome address to attendees of the conference Tuesday night, January 6, Maureen Anderson, interim President of the International Ticketing Association (INTIX), made it clear that with the economy in a deep recession the industry has no choice but to work harder.
More than 500 ticket brokers, ticketing executives, venue and sports team representatives will descend on the Waldorf=Astoria in Manhattan tomorrow, January 6, for Ticket Summit NYC, and the three-day conference and trade show could not come at a more important time for the ticket industry.
Against the backdrop of a serious recession, the landscape surrounding the ticket industry continues to shift. More people are embracing the secondary ticket market than ever before, but they are also looking for bargains. Broadway shows are closing; sports leagues are freezing ticket prices; and in the case of the National Football League, they are also laying off employees.
In less than a week, more than 500 ticket industry executives will descend on New York City for Ticket Summit NYC, January 6-8, and the keynote discussion panel is shaping up to be one of the highlights of the event.
"Who’s On First? The New Paradigm in the Ticket Marketplace," which is scheduled for 1pm Wednesday, January 7, will look at the current state of the ever evolving ticket industry with perspectives from some of the leading executives in the field.
Two Best-Practices sessions scheduled for Ticket Summit NYC next week, January 6-8, are designed to help ticket brokers become better at pricing inventory and retaining customers as their businesses grow.
The session entitled "The Price Is Right?" will help brokers answer the question, "How do you know if you’re pricing your inventory too high or too low?" Marcia Cooper and Harvey Levine, both from the eBay selling consultancy GeneralEnterprises.net, are the scheduled speakers and will help brokers to optimize daily pricing.
Entertainment industry Web site CelebrityAccess has signed on as a sponsor for Ticket Summit NYC, the ticket industry's largest conference and trade show, which is scheduled for January 6-8 at the Waldorf=Astoria.
CelebrityAccess operate a state-of-the-art resource and information database containing profiles on more than 35,000 performers, musicians, comedians, lecturers, sports teams, agents, managers, record companies, talent buyers and venues. It is considered one of the definitive sources for contact information on all aspects of the popular entertainment landscape.
In an effort to help facilitate networking opportunities, Ticket Summit NYC, the nation's largest conference and trade show focusing on the ticketing industry, is offering groups and attendees the chance to meet with representatives from other companies in a private boardroom.
With nearly 500 attendees already registered, Ticket Summit NYC presents ticket executives with a unique opportunity to network with their friends, colleagues, groups and acquaintances, and already two groups have booked time in the private boardroom.
Ticket Summit NYC, the nation's largest ticket industry conference and trade show, has added several more speakers to its already impressive roster of experts participating in panel discussions. The three-day conference is scheduled for January 6-8 in New York City at the Waldorf=Astoria.
Jeff Kline, President of the ticketing solutions company Veritix, will join keynote panel entitled "Who’s On First? The New Paradigm in the Ticket Marketplace," which will take an overall look at the constantly evolving ticket industry. From the panel description: "Primary, Secondary and Future markets have fueled a New Paradigm of continuous change in the industry. Leaders in the industry will discuss these changes and the continual evolution of the market."
With a full exhibition hall and an impressive attendee list, expect success at Ticket Summit 2009 NYC
Even though the economy is struggling, Ticket Summit 2009, the ticketing industry’s leading biannual conference and tradeshow, has managed to beat the odds; with nearly 500 attendees already registered and only one booth left in the exhibition hall, conference organizers expect nothing but success for Ticket Summit 2009 NYC, which will take place at the Waldorf=Astoria from January 6-8.
The ticketing industry has seen brighter days. This year, TicketsNow and its parent company Ticketmaster reduced their workforces to stay competitive in the market. In October, Ticketmaster eliminated roughly 300 jobs, including 60 jobs at TicketsNow. Similarly, ticket brokers’ profits are becoming slimmer, as many tickets sell below face value, including tickets to Young Frankenstein and the Oscar De La Hoya-Manny Pacquiao fight. Ticket Summit’s ability to flourish during this economic downturn demonstrates the event’s value in the ticketing industry.
As the ticket industry expands into becoming a truly global marketplace, brokers will need an edge, which the "Getting Global: Ticketing & International Expansion" discussion panel at Ticket Summit NYC aims to deliver. The three-day conference and trade show, the largest in the ticket industry, is scheduled for January 6-8 at the Waldorf=Astoria in New York City.
The four panelists chosen for the discussion are veterans of the international ticketing scene and will offer unique perspectives on what lies ahead for the industry. They are Graham Burns, Chairman of the UK-based Association of Secondary Ticket Agents; Ryan Linton, Vice President of Business Development for international payment specialists Global Collect; Andrew Blachman, General Manager for UK-based ticket company GetMeIn.com; and Joe Cohen, CEO of UK-based ticket company Seatwave.com.