Ticketfly, a cloud-based social ticketing platform, has announced the launch of two new projects — Ticketfly Marketing Services, an in-house team committed to helping clients learn how to efficiently use the platform’s social media and marketing tools, and Ticketfly Causes, a program aimed at supporting and encouraging charitable partnerships.
With the goal of helping clients to fully utilize Ticketfly’s marketing tools, build a social media presence and sell more tickets, the Marketing Services team will provide personalized support and training to event promoters.
According to Gannon Hall, senior vice president of marketing for Ticketfly, the idea for the team came about when the social ticketing company discovered that when fully utilized, up to 70 percent of sales come from Ticketfly’s marketing tools. Also, clients experienced a 16 percent year-over-year increase in sales compared to the industry average of 2.7 percent growth.
The Marketing Services team is a no-brainer addition to the company “which was founded on the premise that selling a ticket was really just the final stage in a marketing process that starts long before, at the top of the funnel,” said Hall in a recent email to TicketNews. Ticketfly’s Marketing Services are provided at no additional cost to clients.
The Ticketfly platform offers a full suite of integrated marketing tools to save time, money and sell more tickets, including social media and email marketing, promotion and advertising strategy, website and search engine optimization, affiliate distribution, and analytics tools to track ticket sales, marketing efforts, and referral data.
In addition to helping their clients, Ticketfly is also helping charitable organizations with the launch of Ticketfly Causes. According to a press release the program was created to further awareness of and service to not-for-profit organizations that are not only important to Ticketfly, but to the entire live events and music community.
Ticketfly event promoters can currently use the platform to promote charity events and collect donations during the ticket purchase process or on their event Facebook page.
Ticketfly Causes will also encourage employees to participate in the cause by offering 24 hours of paid time off so that they can volunteer for a non-profit organization that is important to them.
The program will launch in partnership with two organizations. The Sweet Relief Musicians Fund, which provides financial assistance to career musicians who are struggling with illness, will partner with Ticketfly for their fundraising event, A Night of Sweet Relief in October. Ticketfly has also partnered with HeadCount, a grassroots not-for-profit that uses the power of music to encourage people to vote and raise political awareness. The social ticketing platform will help raise visibility of HeadCount at music venues across North America.
In addition to these organizations, Ticketfly and its employees also regularly support other charitable organizations like ArtSpan, the Breast Cancer Fund, DonorsChoose.org, Big Brothers Big Sisters, and the Bay Area Girls Rock Camp, according to the company’s website.
“From the get go, Ticketfly has been about much more than simply ticketing,” Gannon told TicketNews, and the new projects are a reflection of Ticketfly’s continued growth. In 2011, the company doubled their client base, revenue, and staff. In 2012 the cloud-based ticketing platform was named the San Francisco Bay Area’s fastest growing company by the San Francisco Business Times.