The handful of giant ticket brokers-companies like Ticketmaster-that sell tickets for music, theater and many other events were among the earliest adopters of e-commerce. For many in that industry, it wasn’t difficult to see how their product was a good fit for the online channel.
It didn’t take long for online ticket-selling to begin generating significant revenue. But the huge majority of that revenue was going to the big, ubiquitous sellers. Now, while the Internet helped these large sellers (and still does), it also has enabled smaller players to grow and entrepreneurs to launch ticketing web sites of their own. (Full Story)