Broadway Ticket Sales Report Week ending March 4, 2007 By Carol-Ann Rudy A distinctly less robust week on Broadway: almost all productions reported fewer...

Broadway Ticket Sales Report
Week ending March 4, 2007

By Carol-Ann Rudy

A distinctly less robust week on Broadway: almost all productions reported fewer attendees and ticket sales. The gross this past week was $15,380,052, compared to the last reporting period of $18,294,393.

One bright note are the previews that began Feb. 27 of “Curtains” at the Hirschfeld by the creators of “Cabaret,” “New York, New York,” and “Chicago.” It stars David Hyde Pierce and is produced by Roger Berlind, Roger Horchow, Daryl Roth, Jane Bergre, Ted Hartley, and Center Theatre Group. It grossed $458,168 in its first week filling 63% of the theatre’s capacity. It outstripped “Talk Radio” at just 50% capacity with $184,593 in ticket sales and “Journey’s End” at a dismal 33% capacity with $124,250. “Prelude to a Kiss” continued on an even keel with only a slight drop in attendance and sales, 65% and $164,564.

Other productions hovering around the half-full mark were “The Vertical Hour” with $235,165 in sales, “The Producers” with $458,163, and “Rent” with $281,972 in sales.

The two highest-grossing productions, not surprisingly, were “Wicked” at just over 99% capacity with $1,355,906 in ticket sales and “Jersey Boys” at just over 100% capacity with $1,159,592 in sales.

Other productions continuing to fare well were “Translations” at 95% capacity with $272,648 in sales and “The Coast of Utopia” at almost 92% capacity and $516,380 in sales. “Mamma Mia!” continues to be a favorite at 90% capacity with ticket sales of $777,664. “The Lion King” enjoyed 82% capacity with $892,194 in sales. “The Color Purple” continues to do well at 80% capacity with $686,063 in ticket sales.

A quick note: the redoubtable Garrison Keillor in “A Prairie Home Companion” paid homage to Broadway on March 4 with its re-broadcasting of “The Best of Broadway,” featuring singer and actress Kristin Chenoweth and director, writer, and performer Walter Bobbie and others.

Broadway Gross Reports, February 26–March 4, 2007
All data provided by The League of American Theatres and Producers

Production
(Theatre)
Weekly Gross Total Atten. Prev. Perf. Total Capacity Avg. Ticket Price Atten. %
A Chorus Line
(Schoenfeld)
$617,660 6,745 0 8 1,069 $91.57 78.9%
Avenue Q
(Golden)
$318,516 4,820 0 8 796 $66.08 75.7%
Beauty and Beast
(Lunt-Fontanne)
$565,974 8,823 0 8 1,509 $64.15 73.1%
Chicago
(Ambassador)
$418,552 6,097 0 8 1,080 $68.65 70.6%
Company
(Barrymore)
$312,745 4,684 0 8 1,046 $66.77 56.0%
Curtains
(Hirschfeld)
$458,168 6,266 7 0 1,422 $73.12 62.9%
Grey Gardens
(Kerr)
$317,208 4,246 0 8 922 $74.71 57.6%
Hairspray
(Neil Simon)
$465,526 7,549 0 8 1,428 $61.67 66.1%
Jersey Boys
(August Wilson)
$1,159,592 9,836 0 8 1,222 $117.89 100.6%
Journey’s End
(Belasco)
$124,250 2,646 0 8 1,017 $46.96 32.5%
Les Miserables
(Broadhurst)
$517,287 6,991 0 8 1,122 $73.99 77.9%
Mamma Mia!
(Cadillac Winter Garden)
$777,664 10,780 0 8 1,498 $72.14 90.0%
Mary Poppins
(New Amsterdam)
$917,952 11,225 0 8 1,791 $81.78 78.3%
Prelude to a Kiss
(American Airlines)
$164,564 3,868 8 0 740 $42.55 65.3%
Rent
(Nederlander)
$281,972 5,088 0 8 1,181 $55.42 53.9%
Spamalot
(Shubert)
$693,975 9,033 0 8 1,441 $76.83 78.4%
Spring Awakening
(O’Neill)
$510,609 6,824 0 8 1,090 $74.83 78.3%
Talk Radio
(Longacre)
$184,593 4,327 8 0 1,095 $42.66 49.4%
Tarzan
(Rodgers)
$483,503 7,725 0 8 1,319 $62.59 73.2%
The 25th…Bee
(Circle in Square)
$209,905 3,971 0 8 684 $52.86 72.6%
The Apple Tree
(Studio 54)
$285,706 5,181 0 8 1,006 $55.14 64.4%
The Coast of Utopia
(Beaumont)
$516,380 7,660 0 8 1,047 $67.41 91.5%
The Color Purple
(Broadway)
$686,063 11,012 0 8 1,718 $62.30 80.1%
The Drowsy Chaperone
(Marquis)
$631,482 8,856 0 8 1,611 $71.31 68.7%
The Lion King
(Minskoff)
$892,194 10,479 0 8 1,598 $85.14 82.0%
The Phantom of the Opera
(Majestic)
$546,132 8,726 0 8 1,607 $62.59 67.9%
The Producers
(St. James)
$458,163 7,111 0 8 1,706 $64.43 52.1%
The Vertical Hour
(Music Box)
$235,165 4,129 0 8 993 $56.95 52.0%
Translations
(Biltmore)
$272,648 4,928 0 8 650 $55.33 94.8%
Wicked
(Gershwin)
$1,355,906 14,387 0 8 1,809 $94.25 99.4%

Comparison with Previous Week

Production
(Theatre)
Weekly Gross Last Week’s Gross $ Change Atten. % Last Week’s Atten. % Atten. % Change
A Chorus Line
(Schoenfeld)
$617,660 $805,080 -$187,420 78.9% 97.3% -18.5%
Avenue Q
(Golden)
$318,516 $408,727 -$90,211 75.7% 94.8% -19.1%
Beauty and Beast
(Lunt-Fontanne)
$565,974 $724,794 -$158,820 73.1% 96.4% -23.4%
Chicago
(Ambassador)
$418,552 $565,817 -$147,265 70.6% 92.7% -22.2%
Company
(Barrymore)
$312,745 $380,104 -$67,359 56.0% 68.8% -12.8%
Curtains
(Hirschfeld)
$458,168 n/a n/a 62.9% n/a n/a
Grey Gardens
(Kerr)
$317,208 $413,027 -$95,819 57.6% 76.7% -19.1%
Hairspray
(Neil Simon)
$465,526 $683,093 -$217,567 66.1% 96.4% -30.3%
Jersey Boys
(August Wilson)
$1,159,592 $1,184,951 -$25,359 100.6% 100.8% -0.2%
Journey’s End
(Belasco)
$124,250 $117,149 $7,100 32.5% 32.0% 0.6%
Les Miserables
(Broadhurst)
$517,287 $659,260 -$141,973 77.9% 95.6% -17.7%
Mamma Mia!
(Cadillac Winter Garden)
$777,664 $892,251 -$114,586 90.0% 100.0% -10.1%
Mary Poppins
(New Amsterdam)
$917,952 $1,228,618 -$310,665 78.3% 99.8% -21.5%
Prelude to a Kiss
(American Airlines)
$164,564 $175,266 -$10,701 65.3% 70.3% -4.9%
Rent
(Nederlander)
$281,972 $446,242 -$164,270 53.9% 81.6% -27.7%
Spamalot
(Shubert)
$693,975 $867,674 -$173,699 78.4% 95.7% -17.4%
Spring Awakening
(O’Neill)
$510,609 $588,579 -$77,970 78.3% 90.5% -12.2%
Talk Radio
(Longacre)
$184,593 $214,414 -$29,822 49.4% 54.7% -5.3%
Tarzan
(Rodgers)
$483,503 $644,818 -$161,315 73.2% 92.3% -19.1%
The 25th…Bee
(Circle in Square)
$209,905 $285,627 -$75,722 72.6% 90.7% -18.1%
The Apple Tree
(Studio 54)
$285,706 $314,313 -$28,608 64.4% 70.3% -5.9%
The Coast of Utopia
(Beaumont)
$516,380 $538,932 -$22,552 91.5% 94.6% -3.2%
The Color Purple
(Broadway)
$686,063 $769,287 -$83,224 80.1% 88.4% -8.3%
The Drowsy Chaperone
(Marquis)
$631,482 $792,871 -$161,389 68.7% 83.9% -15.2%
The Lion King
(Minskoff)
$892,194 $1,125,558 -$233,364 82.0% 94.6% -12.6%
The Phantom of the Opera
(Majestic)
$546,132 $829,376 -$283,245 67.9% 96.3% -28.4%
The Producers
(St. James)
$458,163 $635,401 -$177,238 52.1% 79.3% -27.2%
The Vertical Hour
(Music Box)
$235,165 $279,624 -$44,460 52.0% 60.0% -8.1%
Translations
(Biltmore)
$272,648 $271,233 $1,415 94.8% 92.5% 2.2%
Wicked
(Gershwin)
$1,355,906 $1,452,306 -$96,400 99.4% 100.0% -0.6%