Fergie’s show Wednesday night at Cleveland’s House of Blues, the third stop on the pop singer’s cross-country Verizon VIP Tour, was a fairly high-tech affair.
For starters, many concertgoers didn’t have old-fashioned paper tickets. Instead, they showed wireless tickets — essentially, a special bar code sent via picture message to their mobile phones — for admission.
In the lobby, a large green screen and some computer trickery allowed you to make a video in which you appeared to dance with Fergie, then have the video zapped to your phone. . .
Fans also could use their phones to participate in tie-in promotions and to receive a post-concert text message from Fergie. The Black Eyed Peas vocalist is on the road to promote “The Dutchess” her million-selling debut solo album.
“With this tour, I’m making a statement about where we’re heading,” Fergie said, holding court aboard her bus before showtime.
“Kids are more technologically advanced today,” she said. “If you can’t beat it, join it.” . . . (Full Story)