Live Nation has partnered with the creators of Van’s Warped Tour and Rockstar Taste of Chaos tour to create The Rockstar Energy Mayhem Festival. The new hard music festival is scheduled to play in 30 Live Nation amphitheaters across North America this summer. The lineup is expected in the coming days. Rockstar Energy Drink will be the festival’s title sponsor.
The Rockstar Energy Mayhem Festival unites Live Nation with the creative team of Kevin Lyman, John Reese and Creative Artist Agency’s Darryl Eaton who together have founded numerous music festivals including the hugely successful Van’s Warped Tour, now entering its 14th year and commonly viewed as the model of success in traveling music festivals. Lyman, Reese and Eaton also collaborated to create the lifestyle/music tour, the Rockstar Taste of Chaos, which is entering its fourth year and makes more than 80 stops annually in more than 22 countries worldwide.
“Kevin, Darryl and John have proven themselves as the premiere producers of efficiently managed, affordable festivals,” said Live Nation Chief Executive of North American Music Jason Garner in a statement. “Their tours help bands develop new audiences while providing great value to music fans. It has been exciting to sit in a room together with them with no rules and a blank sheet of paper and create a new festival brand together.”
“Live Nation understands how important it is for us to engage the music fan and provide them with a fantastic entertainment experience at our shows,” added Lyman. “It was also very important to us to create an atmosphere that allows career advancement for new artists, and this partnership ensures artist development opportunities for a multitude of new artists for a reasonable price for fans.”