Live Nation is starting to give its consumers more than just a concert these days. The company has started offering a “skip the line” promotion at four of its New York City venues: Fillmore New York at Irving Plaza, Blender Theater at Gramercy, Manhattan Center’s Hammerstein Ballroom and Roseland Ballroom.
Last week, Live Nation set up a promotional calendar of giveaways for shows at Nikon at Jones Beach Theatre in Wantagh, NY to mark the venue’s 25th anniversary.
Customers now purchasing tickets from the company’s website will have the privilege of entering shows prior to those holding tickets purchased at other ticketing services, and they will be placed in a special early entry line to get first access to the venue.
No word on how long the promotion will last or if it will be expanded to other cities.