Ticketmaster will have a presence at some of the best-known shopping centers in the U.S. through a deal with Simon Property Group Inc., the country’s largest owner, developer and manager of high-quality shopping centers, in which Ticketmaster will have an on-mall retail location at Simon’s Gift Services Booth.
The program will be Ticketmaster’s largest mall-based program in the country, encompassing 50 Simon retail properties across the U.S. Simon regional malls, Mills properties and lifestyle centers will all participate in the program, including such well-known shopping centers as Roosevelt Field and The Westchester in New York; Dadeland Mall, Sawgrass Mills and Town Center at Boca Raton in South Florida; and Copley Place in Boston.
“We’re very excited about the partnership with Ticketmaster and strongly believe it brings added value and convenience to our customers during their shopping trip,” said Mikael Thygesen, Simon’s chief marketing officer and president of Simon Brand Ventures (SBV) in a statement.
Simon malls will be more than simply a point-of-sale contact for Ticketmaster’s customers. There is a significant marketing component of the alliance, featuring the OnSpot Digital Network, which will be used to market upcoming events on state-of-the-art digital, high-definition screens positioned at strategic locations throughout the malls, including major entrances, center courts, food courts, escalators, major corridors and other high traffic areas.
“Offering Simon Mall patrons unrivaled access to live entertainment events is an exciting opportunity for Ticketmaster,” added Sandy Gaare, executive vice president of retail partnerships for Ticketmaster. “Ticketmaster provides a safe, secure and convenient environment to access event tickets. And, combining the power of Ticketmaster’s fan outreach for event notification with that of the OnSpot Digital Network is sure to provide a compelling consumer experience.”
The program will also include unique promotional opportunities for Simon shoppers, including advance ticket sales for select events, family ticket packages, merchandise and special discounts, retailer tie-ins and special appearances at Simon properties.