Secondary ticketing giant TicketsNow has launched a new corporate blog that promises to be an open forum and resource for brokers, consumers and others as the company looks to boost its new retail ticket venture and bolster its image in the industry.
Just when Blog.TicketsNow.com went live is unknown, a TicketsNow spokesperson did not return a message seeking comment, but as of today none of the posts on it had garnered any comments.
In the About this Blog section on the Web site it reads, “The TicketsNow Blog is an open forum for news and issues that have an impact on the live entertainment industry. This blog is a venue to share ideas, questions, and commentary on key items. Here brokers, consumers, members of the media, and anyone else with an interest can obtain an unbiased viewpoint from business leaders, reporters, ticket brokers, and others.”
TicketsNow President and CEO Cheryl Rosner first spoke publicly about the blog in May during the meeting with brokers that the company had with new parent company Ticketmaster. In a welcome address on the blog, Rosner said it “is designed to create opportunities for open dialogue among brokers and many others with an interest in the live entertainment industry, while keeping the general public informed on the issues shaping our world.”
She goes on to write, “We are all committed to advancing the event ticketing industry and growing our businesses, and we believe this blog is a dynamic way to assist in achieving our goals.”
Since Ticketmaster acquired TicketsNow earlier this year, both companies have worked hard to bolster their collective image, as brokers have questioned some of the moves the two have made.
The blog also contains a recap of the TicketsNow/Ticketmaster broker meeting, which the two refer to as the “Fireside Chat,” a description of the company’s latest marketing initiative and a couple of ticket industry items. Missing from the blog is a webcast of the Fireside Chat, and there does not appear to be a link to the blog on the TicketsNow main Web site.