The Better Ticketing Association (BTA), a membership organization that provides services and resources to ticket brokers, this week signed another partnership agreement, this time...

The Better Ticketing Association (BTA), a membership organization that provides services and resources to ticket brokers, this week signed another partnership agreement, this time with ticket memorabilia emporium That’s My Ticket.

That’s My Ticket is an officially licensed provider of MLB, NFL, NHL, NBA and NASCAR merchandise including ticket frames, cases, stands and archives. Under the partnership agreement, BTA members will receive a 10 percent discount on all merchandise from That’s My Ticket.

“We’re proud to add another great partner to our organization,” BTA Director Dan Pullium told TicketNews. “That’s My Ticket puts people’s memories on display. The company’s line of high-quality products and services are unsurpassed in the industry.”

Dean Macchi, the president of That’s My Ticket, noted that, in addition to the discount, BTA members might be interested in That’s My Ticket’s affiliate program or its wide range of wholesale and gift items. He is excited about partnering with the BTA.

“The Better Ticketing Association provides us with a group of customers that we’ve never worked with, but always saw as a good connection. The brokers sell the tickets, and we offer options for displaying them,” Macchi said.

“The ‘Mega Ticket’ is extremely hot right now,” Macchi added of the company’s jumbo-sized and canvas-mounted tickets. “We had a booth set up at Yankee Stadium, and we couldn’t take orders fast enough.”

The BTA has forged similar partnerships with other companies within the ticket industry, most recently with Stubs4Sale.com in August 2007. Each partnership is designed to fit BTA members’ needs and provide services and benefits at discounted prices.