The appointment marks the first public move by Rosner, who resigned from TicketsNow after an 18-month tenure that culminated in the sale of the company to Ticketmaster for $265 million.
In a prepared statement, Joel Ronning, CEO of Digital River, was pleased by the expertise Rosner brings to his firm. Rosner knows e-commerce extensively, having served as president of both Hotels.com and Expedia Corporate Travel prior to signing on at TicketsNow.
“Cheryl is an exceptional business leader and strategist, bringing great organizational, sales, financial and e-commerce operational expertise to Digital River’s board of directors. Cheryl has tremendous experience leading high-visibility companies through periods of rapid growth,” Ronning said.
“With her depth of experience, Cheryl will be an instrumental addition to our board as we look to further accelerate our growth, broaden our product offering and continue to expand internationally,” he added.
Rosner, a corporate turnaround specialist, was brought on board at TicketsNow to pump up the company prior to the sale, and by all accounts she succeeded in doing so in spectacular fashion. Industry speculation at the time of her departure placed her exit package in the millions of dollars, though a specific figure has not been confirmed.
Despite the success of the sale, Rosner’s tenure at TicketsNow also had some rockier patches.
In addition, many broker clients became critical of the company’s direction under Rosner and her boss, former Ticketmaster President and CEO Sean Moriarty, which led to the two holding meeting with brokers to quell suspicions.