With the weak economy continuing to take a bite out of NASCAR ticket sales, the Atlanta Motor Speedway is repeating a promotion designed to entice fans to buy tickets.
Earlier today, February 15, the track offered race fans the chance to buy $1 tickets for the upcoming Kobalt Tools 500, a price in honor of Daytona 500 winner Jamie McMurray’s #1 car.
The promotion, which the track has had for the past three years, calls for the sale of 2,000 tickets for a price that matches the number of the winning car at Daytona. In 2008, the price for select tickets was $12 (Ryan Newman’s car), and in 2009 $17 (Matt Kenseth’s car).
In addition, the track is also offering for a short time a second ticket for $1 when a fan buys an $85 ticket, making the two-ticket average $43.
NASCAR has suffered a couple of years of soft ticket sales and lost sponsorships due to the economy, a situation that officials hope does not continue in 2010.