PRESS RELEASE: “Digonex® Partners with Minnesota Twins For Ticket Revenue Analytics Services”
INDIANAPOLIS, IN (Digonex Technologies) August 26, 2010 – Leading pricing software developer, Digonex Technologies, Inc., announced today that the Minnesota Twins will make use of its Sports and Entertainment Analytic Ticketing System (SEATS) for revenue analytic services this season.
Digonex’s service is based upon econometric and behavioral principles, employs XML Team and a client customizable approach to give the most robust and flexible solution for analyzing the parameters most relevant to delivering valuable recommendations to the client.
“Sports franchises are facing many challenges including a tough economy, a very accessible secondary market, and competing forces for the entertainment dollar,” said Jan Eglen, Ph.D, CEO for Digonex. “The main goal of our services is to provide our clients with greater information on the value of their fans, their tickets, and the opportunities for sustainable growth.”
“As the Twins organization continues to adjust to our new home in Target Field, we remain committed to doing all that we can to field a competitive team and to delivering the best ballpark entertainment experience for our fans – now and in the years to come. Certainly, ensuring that we price our tickets appropriately is a key component to delivering on these commitments. The expertise and services Digonex provides have proven to be extremely valuable to their clients throughout the sports and entertainment industry and we hope to benefit from their analytic services as well,” said Steve Smith, vice president of ticket sales and service for the Minnesota Twins.
Digonex is collaborating with Tickets.com, and Major League Baseball to provide its analytics services to the Twins. The Twins utilize Tickets.com’s flagship platform, ProVenue, for ticket sales and inventory management.
About Digonex Technologies, Inc.
Digonex Technologies focuses primarily on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention and maximize revenue. For more information, visit Digonex Technologies’ Web site at www.digonex.com.
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