PRESS RELEASE: “StubHub Joins University of Florida Athletic Program as a Sponsor of the Florida Gators”
SAN FRANCISCO, CA (StubHub) October 11, 2010 — StubHub, the world’s largest ticket marketplace, announced today that it is now a proud sponsor of the University of Florida athletic program. The sponsorship was facilitated through Gator Sports Marketing, the multimedia rights partner for the University of Florida’s University Athletic Association, and an IMG College property. StubHub’s ticket marketplace provides college sports fans with a trusted online source where tickets can be exchanged in a safe environment, backed by StubHub’s industry-leading FanProtect guarantee.
As a sponsor of the Florida Gators, StubHub marketing assets will be highly visible across team football and basketball initiatives, including in-game signage, radio spots, online elements and more.
“StubHub is thrilled to team with the Florida Gators as a proud sponsor,” said Danielle Maged, head of partnerships and business development at StubHub. “Gator fans are among the most passionate and loyal in all of sports and we look forward to marketing our services to them.
“We are excited to add StubHub to our elite list of sponsorship partners,” said Cathy Weeden, vice president and general manager of IMG College’s Gator Sports Marketing. “We thank StubHub for its commitment to college athletics and look forward to showcasing their services to fans throughout the state and country.”
Fans can access StubHub to list tickets for sale or search for tickets to purchase in a 100 percent safe, secure and reliable environment.
StubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee(TM). Company partners include the New York Yankees, Washington Redskins and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN and AOL.
StubHub is an eBay company. For more information on StubHub, visit www.stubhub.com.
About IMG College
IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting. IMG College works across local, regional, and national platforms to connect top corporations to the college market’s more than 172 million fans–77 million of which are female–an affluent fan base with more than 29 million college fans earning more than $100,000, and 17 million fans between the ages of 18 — 24. IMG College partners with the nation’s top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world’s premier sports, media, and entertainment company. For more information, please visit www.imgworld.com.
Joellen Ferrer, 415-222-8412
Tricia Hornsby, 770-618-8418