PRESS RELEASE: “No Laughing Matter: The Kilkenny-based Cat Laughs Comedy Festival Reaches Agreement with AudienceView Ticketing” TORONTO, Ontario, Canada (AudienceView Ticketing) November 9, 2010...

PRESS RELEASE: “No Laughing Matter: The Kilkenny-based Cat Laughs Comedy Festival Reaches Agreement with AudienceView Ticketing”

TORONTO, Ontario, Canada (AudienceView Ticketing) November 9, 2010 – AudienceView Ticketing, a leading provider of advanced and flexible ticketing solutions to venues worldwide, announced today that the company has reached an agreement with the Kilkenny, Ireland-based Cat Laughs Comedy Festival. The internationally acclaimed festival has been held annually in Kilkenny city since 1994, drawing in excess of 30,000 visitors each year.

Founded in response to the burgeoning wealth of Irish comic talent with no clear national outlet for expression, the festival has grown from a small event comprising a handful of shows to a festival which showcases the very best in Irish and international comedy acts. The host city of Kilkenny offers an unusual combination of professionally-managed world class entertainment in the atmospheric setting of a charming and intimate medieval city. The five-day festival results in more than €8 million being invested into the local economy.

The 2011 Cat Laughs Comedy Festival in Kilkenny will run over the five days of the June Bank Holiday Weekend (June 2–6), showcasing a collection of the world’s best comedians. Visit www.thecatlaughs.com for full details on the lineup, tickets and venue information.

The Cat Laughs Comedy Festival selected AudienceView Ticketing due to the flexibility and control offered by the fully-integrated platform. In particular, the opportunity to control service charges and all aspects of branding were cited as points of differentiation between AudienceView and other providers that were being considered. Another contributing factor was the robust e-commerce functionality offered by the solution to allow the festival to drive incremental revenue by selling tickets, packages, memberships, gift cards and merchandise on one platform.

“AudienceView offers the most complete and user-friendly solution available in the marketplace,” said Jane Russell, Chief Executive Officer at the Cat Laughs Comedy Festival. “They provide us with a platform that makes it easier to run our box office operations, which then allows us to spend more time concentrating on the festival itself. Plus, the enhanced e-commerce functionality allows us to seamlessly up- and cross-sell to drive incremental revenue. Entering into an agreement with AudienceView was a no-brainer.”

“We are thrilled to add the Cat Laughs Comedy Festival to our growing roster of clients in Ireland,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView Ticketing. “The marketplace is responding very well to the AudienceView solution because it allows organizations to take back control of their business operations to better serve their customers. This agreement is just another example of an organization who understands the power of the AudienceView Ticketing technology and the real potential for it to expedite their revenue growth.”

About the Cat Laughs Comedy Festival

The Cat Laughs Comedy Festival was founded in 1994 in response to the burgeoning wealth of Irish comic talent with no clear national outlet for expression. The festival has grown from a small event comprising a handful of shows to an internationally acclaimed festival which showcases the very best in Irish and international comedy acts, attracting visitors to Kilkenny city and its surrounding regions through the unusual combination of professionally-managed world class entertainment in the atmospheric setting of our charming and intimate medieval city. The world-class programme blends the top Irish and international talent in shows featuring globally renowned comic stars as well as newcomers and break-through acts. The festival attracts in excess of 30,000 visitors to Kilkenny, resulting in more than €8 million being invested into the local economy. For more information about Cat Laughs, check out the festival website at www.thecatlaughs.com

About AudienceView Ticketing

AudienceView Ticketing provides a fully integrated, web-based ticketing, CRM and fundraising solution to more than 120 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView’s white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView’s leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. For more information about AudienceView Ticketing, please visit www.AudienceView.com.

For More Information on AudienceView Ticketing:
Nick Begley
416.687.2000 x6021
nick.begley@audienceview.com