PRESS RELEASE: “SKYLIGHT ENTERTAINMENT TO PARTNER WITH MAXIM TO EXPAND THE FAMOUS ‘MAXIM PARTY’ TO MAJOR SPORTING EVENTS”
New York, NY (Skylight Entertainment) March 14, 2011 – Skylight Entertainment a division of Skylight Group has partnered with Maxim, the popular young men’s brand, to build upon the success of the renowned Maxim Party during the biggest weekend in professional football, at large sporting events throughout the country, throughout the year. The first event in the series will be held in April in Augusta, Georgia to celebrate during the legendary golf tournament.
“The Maxim Party held during Super Bowl weekend has become the most sought after event to attend in all of live sports. Seeing how well the brand appeals to event attendees it was really a no brainer to try and bring that experience to other sporting and entertainment events around the world.”
“We are going to take advantage of a lot of great sporting and entertainment events around the world by bringing the Maxim brand to those cities which host these events. There is a big void with many of these events in terms of the entertainment options available to people who live in the host city and for those who are attending the events from out of town.”
Robert Tuchman, President of Skylight Entertainment part of Skylight Group
About Robert Tuchman
In 1996 Tuchman founded TSE Sports & Entertainment in his one-bedroom Manhattan apartment. In February 2006, Tuchman sold the majority of TSE Sports & Entertainment to North America Sports Media. He continued to work for NASM until January of 2011. Tuchman started Skylight Group and Skylight Entertainment in February of 2011. He is also the Author of 100 Sporting Events You Must See Live, a do it yourself guide to creating the sporting experience of a lifetime.
About Alpha Media Group
Alpha Media Group Inc. is a multimedia company and publisher of Maxim magazine, the largest young men’s lifestyle magazine in America reaching more than 12.5 million readers each month. Maxim Digital encompasses Maxim.com and reaches more than 3 million unique visitors each month. Maxim magazine is published in 24 countries and distributed in 52 territories worldwide. Maxim Ventures, the integrated media and marketing services division, develops 360-degree integrated marketing programs designed to interact with men at every significant lifestyle point: mobile, digital, social, large-scale events, retail promotion, experiential, database, TV and film.