ScoreBig, the members-only site where fans bid on tickets, was chosen by Facebook as one of several beta partners to test the social media site’s updated news feed feature.
The exact launch date of the beta program was not disclosed. But, the new feature will allow ScoreBig users to go beyond “liking” events to sharing customized actions with Facebook friends, such letting them know when they’re bidding on tickets and how much they save.
ScoreBig works with various live event content providers, such as sports teams, concert promoters, venues and ticket companies, to gather distressed ticket inventory that its members can bid on. The company does not reveal the source of the tickets, which helps protect the provider’s brand. Similar to Priceline.com, the provider can either accept or reject the bid, and all fees are included in the bid price.
The beta program with Facebook, which rolled out a new look and other features during its developers conference today, September 22, could be considered a boon to ScoreBig because Facebook has such enormous global reach.
In recent months, ticketing companies have been flocking to Facebook and other social media sites to help drive sales by allowing fans to let their friends know what events they are attending and where they are sitting, among other features.
“Through this integration with Facebook, ScoreBig members can interact with friends like never before; helping them discover new events, let them know which events they are planning to attend and share how much they saved,” ScoreBig CEO Adam Kanner said in a statement. In a nod to the online security conscious, users of the ScoreBig app will have the option to turn it on and off, and customize the “individual activities that they do not want to share” with specific friends.
“Live events are naturally social occasions that are best enjoyed with friends, and through these new tools friends will be able to discover and save on great live events that they otherwise might not attend,” Kanner added.