The game is scheduled for Saturday, November 5, in Tuscaloosa, AL. According to ticket search engine FanSnap, the average listed price for a ticket on the secondary market reached $775 as of yesterday, October 24.
“It is by far the hottest college football game we’ve seen on FanSnap this year,” CEO and founder Mike Janes told TicketNews.
Simply getting into the game will set a fan back at least $350 for a general admission or student ticket, and StubHub shows some premium tickets listed for $5,000 each in the Ivory Club and other upscale sections.
“There has been a tremendous amount of interest. Two long-time rivals, and now you add in that it’s No. 1 vs. No. 2,” Janes said of the Southeastern Conference (SEC) rivalry’s affect on ticket demand.
He added that the rising ticket prices — enhanced by the fact that both teams are off this Saturday, October 29 — are an example of an event becoming so hot that it creates supply in the market.
As the game draws closer, FanSnap has seen the supply of tickets jump from about 1,400 to more than 2,400 over the last couple of days. The total is now over 2,600 as of today, October 25.
“While a lot of ticket holders are excited to see the game, many are realizing that they’re virtually holding a lottery ticket,” Janes said. “They had every intention of going, but now they’re saying, ‘Hey, I can sell this and pay my rent or my kid’s tuition.'”