Event planning site Eventasaurus set for 2012 launch Event planning site Eventasaurus set for 2012 launch
The process of event planning soon may become simpler with the upcoming January 2012 launch of Eventasaur.us. The new Web site aims to streamline... Event planning site Eventasaurus set for 2012 launch

The process of event planning soon may become simpler with the upcoming January 2012 launch of Eventasaur.us.

The new Web site aims to streamline the event planning process within a single platform, rather than requiring planners to individually create and maintain upcoming event listings on multiple sites.

Founded by Sam Collins and John Sutherland, the site grew out of the pair’s own frustrations with the lack of reliable technology available to them for event planning.

“My co-founder and I have been running events for years, and we always considered it a pretty badly served area in terms of technology,” Collins said in an e-mail to TicketNews.

“We spent almost two years trying to make it easier for the attendees to find events, with not much success,” Collins explained. “Eventually, we realized that we were looking at the problem backwards, and Eventasaurus was born to make it easier for organizers to reach the attendees.”

Currently in beta, Eventasaurus allows users to sync invites through Facebook, Meetup, Plancast, Eventbrite, LinkedIn and Lanyrd. The start-up plans to add new partnerships in 2012.

Eventbrite is the site’s current ticketing partner, but Collins said that the company hopes to offer several options for users in the future.

“We want to offer three to four different ticketing providers who really do an amazing job and fit different use cases,” Collins said. “I won’t name names, but we have a few planned and a few still to arrange.”

He added, “What we see ourselves doing here is bringing perhaps lesser-known ticketing providers to our customers and showing them why these would be the best option for their event. We want to make sure that the best ticketing platforms out there are in front of our customers.”

Collins sees partnering with ticket sale sites as a great opportunity for both parties.

“From within Eventasaurus, as part of your dashboard, you can simply specify Eventbrite as your ticket vendor, and you’re ready to go. This means the ticketing platforms actually benefit, too, because we don’t take any commission on the ticket sales and push more business their way! It’s a win-win, and I really like that,” he said.

Once Eventasaurus officially launches, it will have a paid “pro” version, as well as a free “lite” version that will be targeted more to consumers. Prices have not yet been set for the pro version, but costs will vary depending on the package.

Collins was not at liberty to discuss specific goals for the company in the New Year. However, he did promise that Eventasaurus is dedicated to placing the best tools at its customers’ fingertips.

“We’re really hell-bent on making sure our products bring new value to event organizers. It’s absolutely possible; it’s just quite difficult,” said Collins, “I can’t say a whole lot at the moment, but 2012 will be a busy year for us, and I’m very excited.”