PRESS RELEASE: “AudienceView Selected as Ticketing Technology Provider by Merrimack Repertory Theatre”

TORONTO, Ontario, Canada (AudienceView) January 16, 2012 — AudienceView Ticketing, a leading provider of advanced and flexible ticketing services to venues worldwide, announced today that Merrimack Repertory Theatre (Lowell, MA) has selected the company to power their ticketing and fundraising operations. MRT will leverage AudienceView’s integrated technology to strengthen their ticketing and fundraising initiatives, while gaining a full view of their patron’s transaction activity in real-time through powerful Business Intelligence tools.

“We were extremely impressed with the integrated nature of the AudienceView solution,” said Ed Cyrus, General Manager at Merrimack Repertory Theatre. “As a not-for-profit organization, our ability to use one web-based system for all of our key business operations – ticketing, fundraising and CRM – made our decision to select AudienceView very easy. We have no doubt that the powerful functionality will help us vastly improve the experience of our customers, increase operational efficiency, and have a more complete understanding of our patrons.”

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With AudienceView, MRT will utilize AudienceView’s powerful Business Intelligence and CRM tools to gain enhanced customer insight that can be used to improve their target marketing, ensuring that they present the right offers to the right people at the right time. The organization will also be able to better identify their top donors and patrons, resulting in opportunities to establish and improve the relationships they have with their best customers.

“We are thrilled that MRT has selected AudienceView as its ticketing technology provider,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView. “Our technology has proven to be extremely successful in the not-for-profit sector and we’re excited to add them to our growing roster of clients. We look forward to a long and fruitful partnership with the team at Merrimack Repertory Theatre.”

About Merrimack Repertory Theatre

As the nationally-acclaimed professional theatre of the Merrimack Valley, Merrimack Repertory Theatre is located in beautiful historic downtown Lowell at Liberty Hall, the Company’s 308-seat theatre, 50 E. Merrimack Street, Lowell, MA 01852 (adjacent to Lowell Memorial Auditorium). Each season, MRT presents an eclectic mix of contemporary productions, engaging the best available actors, designers and directors in the country. Founded in 1979, MRT’s mission is “To advance the cause of human understanding by creating theatrical productions at the highest level of artistic excellence and making them affordable to the broadest possible community.” Its unique artistic vision is shaped by a passion for excellence and a profound commitment to its community. MRT strives to enhance the community’s quality of life while contributing to its economic strength, measuring success by the depth of the Company’s artistic and social contribution to the region.

About AudienceView Ticketing

AudienceView Ticketing provides a fully integrated, web-based ticketing, CRM and fundraising solution to more than 170 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView’s white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView’s leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. For more information about AudienceView Ticketing, please visit

For More Information on AudienceView Ticketing:
Nick Begley
416.687.2000 x6021
[email protected]

Last Updated on January 17, 2012