On April 3, 2012, Paciolan and TicketOps announced that the two ticketing groups would be combining forces in a partnership centered on implementing Paciolan’s venue enablement ticketing services.
Paciolan, which was founded in 1980, initially focused its services on providing software to venues in an effort to help facilitate automated ticketing. Now, the company offers “a fully integrated ticketing, marketing, and fundraising solution that allows venues to manage their customer relationships, brand and revenue potential.” Paciolan also aids venues in “filling empty seats” and captur[ing] unrealized revenues.” Paciolan already works closely with such ticketing organizations as StubHub, Digonex, Qcue, and Ballena Technologies, Inc.
TicketOps is a Canadian-based company, with a service reach that includes both Canada and the U.S. Its business utilizes “IT, project implementation, and management teams that select and design the best software, hardware and staffing solutions . . . for both onsite and online sales.” Services offered by TicketOps include ticket sales, giftcards, memberships, and season passes. The company’s clients include professional sports teams, Canadian National Parks, and various theaters.
The partnership between Paciolan and TicketOps will, according to a press release from both companies, “be implementing Paciolan’s venue enablement ticketing services, including the company’s reserved seating solution, which will allow its clients to better control their brand, manage the customer experiences, and build lifelong customer relationships, all while maximizing revenue streams.”
In addition to implementing Paciolan’s venue enablement ticketing services, the partnership will also have TicketOps implementing Paciolan’s “ticketing and marketing solutions” for Pacific National Exhibition (“PNE”). The Pacific National Exhibition is “an organization that supports the Pacific Coliseum and serves visitors with first-class cultural, sporting and family entertainment events,” and recently announced that it would be partnering with TicketOps for all future ticketing needs.
Among those impacted by this new partnership will be the WHL’s Vancouver Giants Hockey Club, who recently announced on their team website that the partnership would include the launch of a new ticketing system, Ticketleader.ca, which “will be powered by Paciolan software.” The Giants’ website also announced that the new partnership would “come into effect on April 30, 2012, when both [TicketOps and PNE’s] current contracts with TicketMaster expire.”
According to TicketOps, the company had been investigating partnering with a company to create a better experience for its clients for some time, but, when presented with Paciolan’s ticketing and marketing solutions, TicketOps knew it had found the right match.
“As a thought-leading organization with a strong marketing vision, we are always looking for ways to enhance online ticket sales and the customer experience,” Hugh Hall, chief executive officer of TicketOps, said in a press release. “Utilizing Paciolan’s marketing services and product suite will help take our business development efforts to the next level.”
Dave Butler, chief executive officer of Paciolan, sees this partnership as a positive for both companies. “We’re happy to be working with TicketOps and look forward to helping them grow their regional ticketing business by leveraging our venue enablement ticketing services and reserved seating technology solution,” said Butler in a press release.
While the reach of TicketOps may not be all that wide currently, through its partnership with Paciolan, there appear to be great things on the horizon for TicketOps.