Thrillcall, offering listings of live events and select daily deals on local entertainment, has just announced a new agreement with tech company ThingLink to offer rich media tags to Thrillcall’s clients.
Event promoters, artists, and venues can now embed Thrillcall’s rich media tags into their web images to make ticket purchases easier for fans.
In a press release announcing the new partnership and website feature, Thrillcall co-founder Matthew Tomaszewicz explained, “It’s now a lot easier to find out about shows, but getting people in the door is still a challenge.”
“We are trying to solve this by using our technology to create new ways for venues, artists and event promoters to get more people to the show and build a closer connection to music fans.”
Clients can embed the tags on their own images on Facebook or elsewhere on the web. Scrolling over a tagged image brings up a new image which includes information about the artist’s next three performance dates, as well as a link back to the artist’s page on Thrillcall. Once there, a user can easily purchase tickets for that artist’s upcoming shows. Subsequently, fans can share these images on their own social media sites to share news of upcoming events with online friends.
In a recent conversation with TicketNews, Tomaszewicz discussed the specific benefits this new feature brings to promoters as well as ticket purchasers:
“Event promoters can now drive ticket sales by adding the Thrillcall rich media tag to images on Facebook and across the web….Consumers are now enabled to get access to live shows through interactive images that can also be shared with friends.”
Tagged images are the best choice for online marketing, says Tomaszewicz, because they increase ease of use and efficiency of the purchasing system.
“Images are one of the most effective ways for promoters, labels, and artists to fill venues. With a Thrillcall tag embedded in images, ticket sales can happen anywhere consumers are already engaged with artists through video, audio, and social elements.”
And because, according to Tomaszewicz, “the web — via social networks and mobile — is becoming more and more image oriented.” In essence, images are the natural language of the global entity that is the internet.
Founded in 2008 by Tomaszewicz, Jonathon Leone, and Chad Taylor, Thrillcall is described on its website as a “live event discovery service”. Via its recently launched app, the company also provides users with daily local entertainment deals, à la Groupon. The app currently provides its “live music last minute limited offers,” as they are described on the company website, to two geographic regions, San Francisco and Los Angeles, with New York City expected in mid-June and Austin, TX, on the horizon.
Also launched in 2008, ThingLink is a Finnish–American company that provides interactive image technology to web clients, allowing them to share additional content when a user hovers over the images. Last year, the company made a similar agreement with do-it-yourself ticketer Eventbrite regarding use of its rich media tags.
According to a February article on GigaOM.com, the company only recently added Facebook image embeds to its repertoire, in part to gain access to a broader audience of potential clients. And with roughly 800 million Facebook subscribers, this sounds like a good gamble.
For his part, Tomaszewicz sees the new relationship and new media tag feature as having potentially great impact upon the ticketing industry, and the live entertainment industry as a whole: “With this partnership, Thrillcall and ThingLink are setting a new standard for concert awareness and the consumer experience. The growing convergence of music and tech is enabling many companies to innovate together, bringing benefits to not only music fans, but to the artists, promoters and record labels.”