ExtremeTix more than just a ticketing company ExtremeTix more than just a ticketing company
ExtremeTix, a Houston-based company that develops and markets innovative, web-based ticketing solutions for a variety of events, has announced the lineup for the 22nd... ExtremeTix more than just a ticketing company

ExtremeTix, a Houston-based company that develops and markets innovative, web-based ticketing solutions for a variety of events, has announced the lineup for the 22nd Annual Sarasota Blues and Music Festival which is hosted by their production company Three Zebras Entertainment.

Besides Three Zebras, ExtremeTix is also the holding company for several divisions including their ticketing company ExtremeTix, and a venue management and advocacy company, The Venue Alliance. The ticketing company is best known for their ClicknPrint Tickets Service, the leader in the online purchase and instant printing of event tickets. The company also offers products like full box office solutions, and a broad suite of event marketing programs, and event services.

As the producer of the Sarasota Blues and Music Festival, Three Zebras Entertainment manages the planning of the event while ExtremeTix takes care of all of the ticketing. “The fact that a ticketing company owns and is running a musical festival is a good indication that we really do want to learn the business and are interested in finding better ways to service our clients,” said Deven Nongbri, vice president of marketing for ExtremeTix, in a recent email to TicketNews.

According to a press release for the event, this year’s Sarasota Blues and Music Festival will take place September 29 at Ed Smith Stadium in Sarasota, FL. The lineups features an exceptional gathering of blues artists including headliner and two-time Grammy Award winner Delbert McClinton and other acts like Royal Southern Brotherhood, Ana Popovic, Curtis Salgado, Paul Thorn, and Pett Crow.

Additions to this year’s festival include a VIP area with food and beverage service, upgraded beer and wine, and a separate restroom area — all in close proximity to the stage. Three Zebras Entertainment has also made the festival more family-friendly with The Family Fun Zone, a kids’ area with amusement rides and games.

Tickets to the festival are available at SarasotaBluesFest.com and cost $22 while children under the age of 14 are free with the purchase of an adult admission. VIP tickets are available for $75.

Part of what makes ExtremeTix unique is the variety of clients for which they provide ticketing solutions including live music venues and events, air shows, amusement parks, museums, science centers, fairs, sporting events, and more. According to their website, ExtremeTix supports over 540 clients and sells more than $250 million worth of tickets annually.

Some of the company’s clients include Barrett Jackson, Honda Indy Toronto, Honda Grand Prix, IHRA Motorsports, Wings Over Houston, the Great American Comedy Festival, the Miramar Airshow, the National Hot Rod Association, David S. Palmer Arena, the FedEx Cup, and Indianapolis Motor Speedway.

According to Nongbri, vice president of marketing for ExtremeTix, what sets the company apart from others in the industry is their experience and balance of technology and one-on-one support as well as their passion for live events — many of ExtremeTix’s account managers are former box office managers and ticket sales professionals who worked for some of the biggest festivals and venues in North America. Rather than clients just using a mobile app, the company’s account team provides on-site support at client events.

ExtremeTix started in 1999 with the idea of letting people skip the long lines and print their tickets at home — the company has ticketed over 100,000 events over the past 10 years and has been mobile for almost four years. With added divisions of the company, such as Three Zebras Entertainment, ExtremeTix is able to do what they are passionate about while gaining more reach in the industry and learning about what their clients want.

“We love events ourselves and our product reflects that and the wishes and input from our thousands of clients over the years,” Nongbri told TicketNews.