StubHub, the world’s largest ticket marketplace, announced the launch of their new rewards program on Wednesday, August 15. This initiative is the first of its kind in the ticketing business, akin to similar programs in the travel and credit card industries, and it rewards loyal customers for their continued usage of StubHub services. The program’s launch was commemorated at The Grove in Los Angeles, where “Ticket Oak,” the talking tree star of StubHub commercials, made its first ever live appearance.
The program is free and simple to use. Members of the program receive rewards for every purchase made on StubHub’s website, including service and delivery fees but excluding FanCodes/gift certificates. Members accrue rewards based on a percentage of eligible purchases, and for every $10 earned member receive a $10 FanCode to apply toward future StubHub purchases. Customers can register online now to get started, receiving a complementary FanCode just for signing up.
StubHub Fan Rewards membership is broken down into two levels, Star and Superstar, each receiving different perks. Star members need only sign up online to qualify, while Superstars must either make 10 purchases or spend $2,000 on StubHub.com in a calendar year. Stars earn 2% in rewards from every eligible purchase, with Superstars earning 3%.
Fan Reward members can use the FanCodes to purchases tickets for almost any occasion nationwide, including sporting events, theatrical productions, and musical concerts ranging from classical to hip hop. Special packages are also available on StubHub’s website, to “make the biggest events of the year even bigger.” These big packages include perks like entrance into VIP parties and exclusive meet-and-greets, and are available for events from the Super Bowl to the U.S. Open.
In addition to FanCodes, StubHub offers several other benefits to members of their Fan Rewards. Star members receive special promotion and discounts that arise occasionally. Superstars are eligible for these benefits as well, including complimentary seat upgrades when available and priority invitations to StubHub loyalty events throughout the year.
According to StubHub’s official website, their mission is simple, to “provide fans a safe, convenient place to get tickets to the games, concerts, and theater shows they want to see, and an easy way to sell their tickets when they can’t go.” The company revolutionized the ticket resale market in 2000, and since then they have been leading the industry through innovation, “making sure fans have a truly open marketplace where they can buy or sell tickets without restrictions or limitations.”
Their novel rewards program is a part of StubHub’s campaign to reward brand loyalty. In a press release from StubHub Ray Elias, Chief Marketing Officer stated, “As the program evolves based on feedback from our customers, we intend to bring unprecedented benefits to fans. We believe fans should have choice in where they buy their tickets, and we want to continue to earn their loyalty.”
As Elias and the rest at StubHub “focus on the fan experience and customer service.” Their comprehensive rewards program is certainly another step in the right direction, and StubHub is sure to remain a big player in the ticketing industry.
To learn more about StubHub’s Fan Rewards program visit www.stubhub.com/fan-rewards/.