TicketBiscuit, a leading ticketing services provider, announced integration with Apple Passbook, a new feature of Apple’s latest iOS platform that brings organization to the...

TicketBiscuit, a leading ticketing services provider, announced integration with Apple Passbook, a new feature of Apple’s latest iOS platform that brings organization to the life of the user via their smartphone or iPod. The integration comes in response to TicketBiscuit’s constant growth within the mobile ticketing space and will enhance their mobile services.

TicketBiscuit’s announcement follows Apple’s recent unveiling of the iPhone 5 and the iOS6 platform, which includes the addition of Apple Passbook, a feature that allows users to store everything from event tickets, to loyalty cards and coupons, directly on their smartphones in an easy-to-use interface. According to NBCNews.com, the app aims to replace things that might clutter a person’s wallet, thus in itself becoming a virtual, mobile wallet. Although the feature will be released with the latest operating system, Apple Passbook is available with devices dating back to 2009’s iPhone 3GS.

“Doing mobile right is absolutely crucial to the future of live event ticketing,” TicketBiscuit CMO Eric Housh in a September 12 press release. “We’ve had the ability to deliver a barcoded ticket to the customer on the mobile phone for quite some time, and now Apple Passbook has just brought a whole new level of convenience and cool factor to the experience.”

TicketBiscuit’s integration with Apple Passbook will enable ticketbuyers to save their ticket purchase to Passbook and even transfer the tickets to friends and share the purchase via social networks. Passbook tickets can be scanned at point of entry to the event, eliminating the need for paper tickets.

The ticketing services provider began providing mobile ticketing to consumers in 2008 and since then TicketBiscuit has seen a steady increase in traffic to client websites from mobile devices. Housh told TicketNews via email that the company is experiencing four times the mobile traffic to their client websites than in 2010 and 11 percent of advance ticket sales are happening on a mobile device. “Mobile will continue to grow in terms of traffic and ticket purchases until it eventually surpasses the desktop,” Housh added.

The company’s integration with Passbook will provide patrons with access to any of the over 500 clients in the United States or clients of TicketBiscuit’s South African partner, Tixsa, and allow them to experience the entire ticket buying process all with the Passbook feature.

“We started offering mobile ticketing before the first Android phone was sold,” Housh told TicketNews. “While we’ve been offering an industry-leading mobile ticketing solution for some time, this is the first time Apple has really furthered the conversation with their technology. As one of the first primary ticketing companies to announce integration with Apple Passbook, I think we’re demonstrating how much we believe in mobile ticketing as a crucial technology in the future of live event ticketing, and also the extent to which we’ve established leadership in the space.”

Founded in 2001, TicketBiscuit provides software that powers online ticket sales and event marketing for over 500 clients across 1500 venues in the United States and Canada. According to their website, the company processed over $55 million in gross ticket sales in 2011.