PrimeSport, a leader in providing access to some of the biggest events in sports, offering tickets, corporate and fan travel packages, and hospitality events, recently announced a partnership with the Atlantic Coast Conference (ACC). As a result, PrimeSport will create and manage the Official ACC Ticket Exchange and Official ACC VIP Pregame Hospitality offers for the Dr Pepper ACC Football Championship Game and ACC Men’s Basketball Tournament.
According to a recent press release, the partnership, created out of demand for the ACC events, will bring fans the ultimate VIP experience for each of the games, and will provide them with a secure and approved marketplace to purchase tickets. The Official Pregame Hospitality will take place prior to each event and may include an open beer and wine bar, Carolina BBQ-themed food stations, and the chance to mingle with ACC players and coaches, according to Greg Nortman, COO of PrimeSport. Fans will also have the ability to post tickets for sale on an official exchange site in the event they are unable to attend the game.
“PrimeSport is the leader in providing direct access to the biggest events in the country and this partnership with the ACC extends our reach towards the top football conference championship and conference basketball tournament in the country,” said Nortman in a recent email to TicketNews. “Now ACC fans can attend the ACC Football Championship and Men’s Basketball Tournament as they never have before — either by buying and selling on a safe and secure Ticket Exchange or by attending the VIP hospitality event.”
The 2012 Dr Pepper ACC Football Championship Game, which pairs the Atlantic Division Champion against the Coastal Division Champion, will be held in Charlotte, N.C. at the Bank of America Stadium. The 60th Annual ACC Men’s Basketball Tournament will take place March 14-17, 2013 at the Greensboro Coliseum in Greensboro, N.C. and showcases national powerhouse basketball programs.
PrimeSport, a privately-held company headquartered in Atlanta, has formed partnerships with several professional and college sports organizations including multiple NFL teams, the Rose Bowl, 2013 Discover BCS National Championship, Discover Orange Bowl, the University of Arizona, the University of Nevada Las Vegas, Tulane University, and the National Finals Rodeo. The company is also the official ticket and hospitality provider for many NCAA events including the Men’s Basketball Tournament, NCAA Men’s Final Four, NCAA Women’s Final Four, and NCAA Men’s Frozen Four.
“PrimeSport has extensive experience in building and managing VIP hospitality and online ticket exchanges for large events. They have the resources and expertise needed to provide our fans with an unforgettable experience,” said ACC Commissioner John Swofford, in a recent press release.
More fans are taking advantage of hospitality offerings like those created by PrimeSport to enhance their sporting event experience. “In addition to following their favorite team, fans and corporate guests want to have unique experiences when going to large national events,” Nortman told TicketNews. “Getting the chance to meet an ACC great at our official hospitality event or to choose the seat you want, allows fans and companies to dictate the experience they want to have. At PrimeSport we feel that the more choices the fan and corporate entertainer has the better.”
