Elvis Presley Enterprises and Live Nation have teamed up to bring a year-round string of concerts to Presley’s esteemed Graceland in Memphis, Tennessee.
Throughout 2019, the duo will bring between 50-75 shows to the 2,000-capacity Graceland Soundstage and the 464-seat theater inside the Graceland Hotel, according to EPE officials. The number of shows is expected to increase in 2020.
Ben Weeden, COO of Live Nation Clubs and Theaters, said that the company is proud to work with Graceland, noting that it is “one of the singular iconic and transformational music brands on earth” and Live Nation is “anticipating a creative partnership that will play a role in honoring such a historic artist and the place he called home.”
While official shows have not been announced yet, Joel Weinshanker, Managing Partner of Graceland Holdings, said the majority of people who come to Graceland – which rounds out to 600,000 guests annually – want to experience pop culture and rock and roll. He said that the 2019 lineup will include both a mix of legacy artists and underground, up-and-coming acts.
“We’ve already had a lot of interest within the industry and from artists about playing Graceland,” Weinshanker said in a statement. “We expect we’re going to be doing a lot of different kinds of shows, whether its album release parties, or someone wanting to make a live album — and we’ve already had a dozen requests to do that. Also, because we have state-of-the-art light, sound and video setup, an artist doesn’t even need to be on tour with their own production to do a show here. I’ve had a number of artists saying they’d like to come and play a one-off event.”
EPE also has several new Graceland editions in the works, Memphis Commercial Appeal reports. Weinshanker explained that the upcoming concerts may serve as the “centerpieces” for several themed weekend festivals, including the previously-announced Rick Springfield show later this month. Additionally, EPE is working to open the Graceland Exhibition Hall this May, and has a proposed plan to build a 6,200-capacity arena next to Graceland, potentially set to open in 2020 or 2021.
Weinshanker said that 20 million people have visited Graceland since its opening to the public in 1982, but EPE wants to give millions of new guests another reason to come visit.
“Graceland is already the most famous music destination in the world,” he said. “And we want to make it one of the most famous destinations to see live music as well.”
To stay updated on Graceland’s upcoming concert schedule, visit Graceland.com.