Concert promoter The Bowery Presents announced plans to build a 3,500-seat concert venue at Boston Landing, set to open in fall 2021.
The project will be a part of “The TRACK at New Balance” developement in the Brighton neighborhood. Its name and further details are yet to be announced, but will break ground on April 1. According to Jim Halliday, the managing director of New Balance Development Group, the venue will complement the district’s retail and restaurant offerings, providing “an exciting 18-Hour/7-Day experience on Brighton’s Guest Street corridor.”
Boston Landing, which formerly served as an industrial area, will now host new offices, retail stores, restaurants, and sports-related space. Currently, Boston Landing consists of the New Balance World Headquarters, the Boston Bruins Practice and Training Facility, The Celtics Practice and Training Facility, and a handful of stores like Bose, Roche Diagnostics, and SmartLabs.
“We are proud to be part of the fabric of the Boston music community, and we are excited to continue our growth as part of New Balance’s new development at Boston Landing,” Jim Glancy and John Moore, partners at The Bowery Presents, said in a release.
The new venue will be Bowery Present’s highest-capacity venue and will compete with other Boston entertainment spaces like Wang Theatre, which holds between 3,300 and 3,500 guests, as well as the House of Blues and Orpheum Theatre, which have capacities of around 2,500. The Rockland Trust Bank Pavilion, however, remains the highest-capacity venue at around 5,200.
Josh Bhatti, vice president of Boston at The Bowery Presents, said he is excited to bring “our passion for developing the best venues for artists and fans alike to Boston Landing.”
“The Bowery Presents has a rich history of developing artists and offering fans great live music experiences from small to large venues,” he said.
Currently, the Bowery Presents owns Royale Nightclub in Boston, The Sinclair in Cambridge, and Great Scott in Allston, along with a handful of venues in New York, New Jersey, Pennsylvania, Rhode Island, Maine, Louisiana, Virginia, South Carolina, and Alabama. The Bowery Presents partnered with AEG Live in 2017 and are currently working on reopening New York City’s Webster Hall nightclub.