Ticket Rescue, one of the rising ticket platforms in the industry, has big plans for success.
In an interview with TicketNews, Liam Ainsworth explained that his college friend Bryce Wilson, now Ticket Rescue’s CEO, got involved with ticketing in college. During his senior year, Wilson would get his friends tickets for shows the day of the event, and eventually, he realized that there was a big gap in the market and decided to pursue a career with ticketing. After graduating, he started to run the company himself, later bringing on other friends, including Ainsworth – who now holds the title of Director of Sales & Customer Support.
At first, the company was named Ticket Pickers, since the team would seek out ticketholders via social media. Then, they would find out the ticket details and the person’s asking price. Based on the current market value, they’d make an agreement, and the seller would be paid first. Now, two years in, the team – which consists of 13 team members – reaches people via ads, as well as their original outreach tactic.
Currently, Ticket Rescue just sells tickets through other major brokers; they buy tickets and relist them on major sites. However, Ainsworth said that they do plan to create their own resale platform because they want to “disrupt the industry a bit” and create a more fan-friendly marketplace. The company also has plans to create an app, that way customers will be able to input their ticket details and instantly know how much the tickets are worth – rather than just talking to employees via Facebook messenger.
Ainsworth believes Ticket Rescue is a great place to resell tickets since they always buy people’s tickets back.
“When you look at Ticketmaster’s insurance policy, it doesn’t really cover much and people actually can’t get a refund for tickets when they think they can,” Ainsworth said. “We guarantee that we’ll buy them back and we just want to make it a lot more fair in a way and a lot less risk-free for people.”
Ainsworth knows that in the end, they’re never going to please everyone, and right now, they have no control over the market value. Down the road, however, he hopes they hope to have a say in this – “keeping values where they should be rather than having brokers double the price.” He said that Ticket Rescue has seen a lot of bands unhappy with the current situation and fans upset when they can’t afford marked-up tickets.
“Ultimately, we want to help the fans out,” he said, “any way we can do that.”
For more information about the company, visit their site.