After a losing streak, team president Rod wood and head coach Martha Firestone Ford reached out to season ticket holders to announce the decrease in ticket prices amid the “disappointing season.”
The letter, which was also posted to the team’s website, was signed by Wood, Ford, and her daughter, Sheila Ford Hamp. It noted that the 2019 season “has not gone as anticipated by anyone in our organization.”
“Our team has played hard and well enough to be very competitive,” the letter read. “It has been well-documented that we are one of only three teams to have held the lead in each o four first 12 games. Unfortunately, all too often, we have to come up with a few plays short of our victory. Our current win-loss record is very disappointing.”
Organizers note that they have to look beyond just their record and realize that the team is “physically and mentally tough, with depth at every position and one that can be successful over many years, not just one season.” In order to be successful, the team hopes to commit to the coach’s three-year plan with the goal of making it to the playoffs in 2020.
To thank fans and loyal season ticket members for their continued support, there will be no price increase for season tickets at Ford Field, with many sections decreasing in price.
“We want our fans to fill Ford Field at every game, continuing to make it the great home field advantage that inspires our players and makes it difficult for our opponents,” the letter continued.
The Lions’ 2019 season is currently 3-10-1, with a guaranteed last-place finish in the NFC North. They are slated to take on the Broncos this coming Sunday, followed by a match against the Packers to round-out the year on December 29.