Festicket’s Event Genius Platform Expands With Australia Festival Deals Festicket’s Event Genius Platform Expands With Australia Festival Deals
Festicket’s Event Genius is expanding its presence in the Australian festival marketplace with primary ticketing deals with several music festivals, the company announced this... Festicket’s Event Genius Platform Expands With Australia Festival Deals

Festicket’s Event Genius is expanding its presence in the Australian festival marketplace with primary ticketing deals with several music festivals, the company announced this week. The system, promoted as an “end-to-end ticketing, cashless, and event management platform” has inked deals with Lost Paradise, Wildlands, and For The Love for the 2021 festival season down under, which is one of the few locations worldwide which will see minimal COVID-related restrictions for the immediate future.

“It’s always exciting to move into new territories and we can’t wait to build our team in Australia to help deliver a string of great events in 2021 and beyond,” says Sam Owens, Head of APAC at Festicket and Event Genius. “It’s been well documented how tough 2020 has been for the festival industry so when promoters of this stature entrust us with helping them get back to running the events their fans love so much it makes it all the sweeter.”

Festicket is based in the United Kingdom and has grown in recent years as a brand focused on bringing festival fans from around the globe together. It acquired Event Genius in 2019, along with the Ticket Arena brand.

“We’ve worked with worked with Festicket as an allocation ticketing partner in the past and have always been impressed with their ability to help us reach new fans,” says Christian Serrao of United Group. “As soon as they partnered with Event Genius to offer an all-round primary ticketing solution complete with payment plans, Pay With Friends, travel, access control and other onsite event delivery tech, we knew we wanted to join.”

The full press release announcing the deals is included below:

Photo courtesy of Festicket – by @mitchlowephoto

The festival deals represent the end-to-end ticketing and event management platform’s first primary ticketing contracts in Australia following Festicket’s acquisition of Event Genius in August 2019

Festicket has begun to make inroads into the Australian festival market with some of the country’s most revered and established music festivals putting pen to paper making Event Genius, the Festicket owned end-to-end ticketing, cashless and event management platform, their primary ticketing partner.

Combining social responsibility, sustainability and wellness with a broad and unique lineup of electronic music, Lost Paradise (Glenworth Valley, Sydney) has found itself at the forefront of the Australian festival scene for the past six years and 2021 will see the event kick start a multi-year deal with Event Genius.

Two more of Australia’s most loved music festival brands, Wildlands (Brisbane) and For The Love (Melbourne, Perth and the Gold Coast) complete the string of events that join the Event Genius roster for 2021. The festival deals see the UK outfit partnering with some of the county’s most respected promoters and event organisers including Untitled Group and will see Event Genius technology make the trip down under for the first time to deliver events all across the country including in Melbourne, Perth, Sydney, Brisbane and the Gold Coast.

All three festivals will benefit from an end-to-end service encompassing the platform’s egTicketing, egMarketing and egAccess products; selling tickets via the Festicket, Ticket Arena and official event websites, connecting event brands with new audiences through bespoke marketing campaigns and delivering a COVID-secure onsite access control experience.

Sam Owens, Head of APAC, Festicket and Event Genius: “It’s always exciting to move into new territories and we can’t wait to build our team in Australia to help deliver a string of great events in 2021 and beyond. It’s been well documented how tough 2020 has been for the festival industry so when promoters of this stature entrust us with helping them get back to running the events their fans love so much it makes it all the sweeter.”

Christian Serrao, Director, Untitled Group: “We’ve worked with Festicket as an allocation ticketing partner in the past and have always been impressed with their ability to help us reach new fans so as soon as they partnered with Event Genius to offer an all-round primary ticketing solution complete with payment plans, Pay With Friends, travel, access control and other onsite event delivery tech, we knew we wanted to join.”

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