Sky-High “Dynamic” Adele Ticket Prices Sting “Verified” Fans

Sky-High “Dynamic” Adele Ticket Prices Sting “Verified” Fans

After much speculation and a full day’s delay from its original plan of going out Tuesday, the presale for Verified Fans to Adele’s Weekends With Adele residency in Las Vegas went off Wednesday. Organizers never formally released any ticket prices, but speculation was that the average for the room would likely be at least $4-500 per seat, with prime locations going for far more.

As it turns out, that was likely too low of an estimation, given that Ticketmaster was apparently using dynamic pricing to capture the maximum revenue for the performances, cashing in on the enormous pressure they ensured would be in place on those who got codes for the high demand event.

After some pre-sale indications of a “face value” starting at $85 plus fees for the back of the room and $685 for the prime seats near the stage, prices appeared to be dynamically priced far, far above those numbers, dashing the hopes of at least some of the fans who got through the code system and the long queue only to be priced out on the primary market.

Adele fans on twitter alternately celebrated their getting a chance to score passes to the highly anticipated residency in Las Vegas, cursed the stressful and drawn-out process, complained over the outrageous ticket prices being asked, cried over not getting through in time to purchase tickets, or sometimes a combination of many of those.

Based on social media posts, it looks like the dynamic ticket price range for Adele in Las Vegas was far higher than expectations, with nosebleeds bumped to several hundred dollars before fees, and prime locations nearly ten times the assumed $685 high end.