The ticketing platform Eventix has officially launched a partnership with the music streaming service Spotify.

Through the integration, organizers will be able to list their Eventix events on Spotify and promote shows across multiple channels. Fans can view events on artist pages and below their tracks while listening to music. Eventix hopes to improve the visibility of events by promoting them in a space where fans are already engaging with their favorite artists on a daily basis.

After clicking on an event listing, the user will be taken directly to a ticket shop powered by Eventix –making the process from listening to music to attending an event entirely seamless.

Ticket Flipping's toolbox of ticket broker tools
Photo via Eventix

Eventix CEO Joost Aanen noted in a press release that the company is excited to partner with Spotify “to bring this solution to our event organizers and music fans alike.”

“This partnership is a step towards bridging the gap between artists and their audiences,” Aanen said. “It’s about promoting your events where the fans are, and there’s no better place for that than Spotify, where people are listening every day.”

This is the latest partnership for Spotify; last year, Bandsintown announced a partnership with the music platform in an attempt to increase music discovery. Concerts and festivals listed by artists on Bandsintown are now available on Spotify, helping artists increase both engagement and sales.